It isn’t what you sell that makes customers pick you over the competition, it’s what you’re known for. Your brand. What your brand represents sets you apart from the crowd.
Many companies have a strong brand attached to them. Zappos, the billion-dollar shoe store, is known for its customer service. Their customer centric culture drives their growth in unprecedented ways.
Here are five ways to incorporate customer service into your brand.
Start from Day One
Great customer service shouldn’t be an afterthought and isn’t something you should be putting off for later. It is as important for your business as your core competencies, for without customers there is no business.…Continue reading