5 Ways to Make Customer Service a Part of your Brand

It isn’t what you sell that makes customers pick you over the competition, it’s what you’re known for. Your brand. What your brand represents sets you apart from the crowd.

Coca-Cola brand in a can

Many companies have a strong brand attached to them. Zappos, the billion-dollar shoe store, is known for its customer service. Their customer centric culture drives their growth in unprecedented ways.

Here are five ways to incorporate customer service into your brand.

Start from Day One

Great customer service shouldn’t be an afterthought and isn’t something you should be putting off for later. It is as important for your business as your core competencies, for without customers there is no business.…

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Getting Into The Foursquare Frenzy

social networking on FoursquareMany business owners are now relying heavily on social media to help market their products and services. You may already have a business account with Twitter, Facebook and LinkedIn. You may also see that with these sites, your sales went up higher than you expected. But you should not stop there. People regularly think of ways to let them connect with others who share the same interests and you have to be updated so that your business can thrive.

The latest addition to social networking media, which can help promote small businesses, is the Foursquare iPhone app. It is a well-known belief that the best marketing strategy is by word of mouth and Foursquare has it down pat.…

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How Social Media Can Affect Your Business in 2010

social media in 2010Social media websites grew at exponential rates in 2009. According to a report where Twitter grew at a staggering rate of more than 1000%, Facebook also achieved a growth rate of 228%. 2009 was also a year when most businesses joined social media websites like Twitter and Facebook to promote their brand. It is a well known fact that social media would be one of the most important factors which will affect all business either online or offline. So here are some tips that businesses should follow in 2010 for their social marketing campaigns.

Web 2.0 Customer Support: – Since most of your target audience would be using these websites, you have to make sure that you provide information about your products and customer support to your clients on such websites.…

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