DIY Projects for Your Business

Whatever your business is, the more you individualize, customize, and personalize your output, the more competitive you’ll be in an industry that is otherwise mostly homogenous. Though some aspects of a business are better taken care of by consultants, contractors, and outside professionals, there are many DIY projects that you can accomplish just fine.

DIY business projects

You can potentially create your own physical signage, make your own website, do your own social media advertising, and even decorate with your own artwork. The more DIY projects you do, assuming you do them well, the more identifiable your brand will be, and that should translate to a better bottom line financially.…

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6 Branding Tips for 2018

The only way to truly be competitive in the modern marketplace is to continually adapt to the new demands and challenges consumers are placing on you and your competition. While it’s easy to be complacent, allowing your business to be contented with what it has currently is a recipe for complete doom and upheaval in the future – the not so distant future!

Branding 2018

Here’s 6 branding tips you should adapt and use leading into 2018 and beyond:

1. High end “real” video – likeable, shareable, emotive – must be at the forefront of branding

I’m not talking about product placement videos either.…

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Consistent Small Business Branding: How?

When a company is first starting out, they often go through various name changes and iterations before they settle on a consistent branding strategy. If the business is web-based, those various names and websites are still out there, floating around the internet, sometimes with followers left wondering what happened to the new company they were watching so closely or even ordering products from.

Coca-Cola brands

How does a business bring all those followers to one place, and make their branding consistent? Here are a few simple steps:

Choose a Single Website Name

Even if you have tried several different brand names and have websites for each, consolidating them into a single website with consistent brand message not only saves you time, but it produces a much larger pull from Google and other search engines.…

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How to Get Influential Bloggers Blogging About Your Brand

According to a Nielson survey from just over a year ago, 83% of all online consumers polled from 60 countries say they trust recommendations from their peers over those made by brands themselves. This presents a challenge for brands who have or plan to rely mostly on costly paid advertising methods to spread the word about their brands.

Content media

This reality is doubly true for established offline brands seeking to improve their web presence. However, it’s really only a problem for those who aren’t willing to pivot and find other, more niched-down branding sources. Namely, the most influential of online peers: ie., Bloggers.…

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3 Things to Consider When Picking Brand Colors for Your Business

When starting or rebranding your business, you have a lot of decisions to make about a lot of different aspects of your company. One that may not seem like a big deal but that can actually have a very large impact on your commercial success is the color palette you choose to use with your branded materials.

Yellow Ferrari brand color

From products to logos and websites, the colors you choose to associate with your company are noted and considered by your customer base both consciously and subconsciously. For this reason, it’s crucial that you pick the right colors to brand your business by.…

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The Link Between Branding and Social Media

We’ve talked before about the use of promotional products in your branding efforts. Today we’re going to explore ways to improve your social media presence to better reflect your brand and engage your audience. Why? Because in 2016, if your company or idea isn’t represented on social media, you will have a much harder time finding success.

Branding and social media

photo credit: Geekia / Flickr

This isn’t just a tagline or one of those “buzz phrases.” It is the truth. According to Adweek.com, almost 30% of the time a person spends online is spent on social media sites. The average adult has 5.5 accounts across social media and is active on 2-3 of them.…

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What are the Top Marketing Managers Looking for in their Latest Branding Campaigns

Branding campaigns are a great way to increase brand awareness and develop or strengthen a brand image. Often these are the main aims of branding campaigns, as opposed to bringing in leads or increasing your conversion rate.

Promotional product

photo credit: Behance.net

One of the most popular ways of enhancing a branding campaign is through promotional products, a proven method for improving brand awareness.

Incorporating merchandise into your campaign

Marketing managers are always looking for new and creative ways to improve when it comes to branding. Using promotional merchandise within your campaign can be an integral part of your strategy that may even become indispensable in time.…

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4 Tips for Building your Brand Using The Internet

There are millions of businesses online, so when you put your business on the internet you have tons of competition for attention. That’s why it is important to make sure that you are getting your name and business out there. There are many ways to do this, from blogging to social media.

Online branding

There are reasons that you need to utilize all of the outlets the internet offers, if you want to ensure that your business has success online. If you have a blog you can increase your sales and social media allows you to get on a closer level with your customers.…

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Ways to Improve Your Brand Image with (Relatively) Minimal Effort

Do you really understand the power of a great brand?

  • It allows you to dominate the market
  • It increases the rate of referrals
  • It becomes a major point in the decision making process
  • It creates a strong, opinionated, passionate community
  • It keeps people coming back for more

Brand sign

With all these great benefits you would have to be mad not to pour your resources into branding.

The issue with building a strong brand isn’t about covering the fundamentals but kicking it up a notch and doing that little bit extra to help you differentiate from competitors who may have equally powerful branding in the marketplace.…

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5 Top Tips To Make Your Business Stand Out

Make the effort and step up your game in business. This is what gets you ahead and turns a startup with a good idea into a household brand.

Everyone can push their concept in creative ways and that’s a huge part of grabbing your potential client’s attention. Your billboard ads and website design will all garner clicks and calls.

Interesting cancer centre billboard

But going the extra mile in the five key areas, listed below, will help your business to stand out from your competitors while helping improve your business.

1. Be available at Accessible Locations

You cannot afford to underestimate the power of being accessible to your clients.…

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