3 Fatal Conference Booth Mistakes that Small Business Owners Make – and How to Avoid Them

There are plenty of good reasons why small business owners should consider presenting at — rather than just attending — conferences. For one, it’s an opportunity to showcase their products and services to a high volume of prospective customers and to attract interest from potential suppliers, vendors, influencers, and other strategic partners.

Tradeshow booth at a tech event

However, some small business owners fail to achieve significant — or in some cases any — return on investment from their conference-booth spend. And while each story has its unique variables and nuances, typically it’s the unfortunate result of making one, some, or all of the following fatal mistakes:

1.

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3 Tips to Make a Big Impact Even With a Small Conference

Planning a successful conference is a lot of work. A lot of conferences fail because not enough time and effort wasn’t put into the planning process to ensure the conference’s success. The good news is that you can follow the experience of others to remove most of the hardships that conferences face.

Small business conference

Three tips that can help make your conference a hit, include:

1. Answer One Question: Why?

The question of why must be asked before even the most miniscule of planning can commence. The idea is that there always needs to be a purpose behind a conference. You can’t go into the conference planning process without knowing why.…

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Captivate Business Conference Guests With Their Own Devices

There’s nothing worse than meticulously planning a meeting replete with carefully crafted PowerPoint slides, handouts, and a speech you worked on for weeks, only to look up and discover that everyone is playing Angry Birds and checking the weather on their devices. You want to storm out in disgust. But you have to soldier on.

Using a smartphone at a conference

This frustration is magnified tenfold for conference planners. Every detail is carefully plotted. Yet the only thing anyone talks about afterwards is the great party they were able to arrange on some social networking startup app during the boring speech about web design best practices.

There was a time when everyone hated their phone.…

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