Expanding Your Small Business Abroad

In the past, only larger businesses could afford to target new markets overseas, but the internet has made this a valid option for small businesses too. It would be short sighted for a struggling small business owner to write off the possibility of expanding overseas.

Business communication with foreign clients

Just because you are having trouble in the domestic market, doesn’t mean you should shy away from foreign ones. World trade is pushing ever closer to a borderless global system and even the smallest business owners should consider which foreign markets they can move into.

Obviously this kind of expansion requires prior research. You need to find out where your product can be sold, in which countries there is a gap in the market and what the local competition looks like.…

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Is It Time to Expand Your Business?

When a business is doing well, it is often tempting to leave things well alone on the basis that if it isn’t broke, why make changes. But this is somewhat short-sighted and many businesses will benefit from expanding in order to grow. So how can you tell when the time is right to embark on a business expansion programme and what the best way to go about it is?

Business growth and expansion

Build Your Customer Base

There are lots of different ways to expand a profitable business but the most obvious one is to build your customer base. Firstly, look at ways to keep your existing customer base happy, perhaps by offering new products and services.…

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Moving a Business Overseas: What You Need to Know

It’s the dream of all small business owners to extend their reach well beyond their local marketplace because it opens the opportunities to grow a larger brand (and higher profits).

Doing business overseas

The web has facilitated much of small business growth because it demolished the physical borders and barriers, but there is still something to say about having a real presence in a foreign marketplace that cannot be replicated through online commerce alone.

Moving a business (or parts of it) overseas brings with it a wide range of benefits:

  • There are, at times, very little competition within the marketplace for experienced businesses
  • Foreign workers are plentiful
  • Many financial benefits are to be had when moving to certain regions
  • A physical presence allows the business to become one with the community
  • It progresses the brand and opportunities to franchise the business within the new marketplace

The benefits of moving a business (or part) overseas is stacked in the good category but it is important to know some of the issues and “snags” one may face when making the transition.…

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Expanding your Business: How to Tap into an Overseas Market

Whether you are a small or large business owner, the current economic climate is conducive to growth and significant expansion. Just because there is a clear and obvious opportunity to develop a commercial venture, however, this does not mean that the process is as simple as investing capital and taking on additional work.

Expanding to overseas market

In fact, business owners must adopt a strategic approach to investing their capital and cultivating growth. This is especially true if you are aiming to take a domestic business overseas and tap into a vast international market. The challenges of replicating national success on a wider scale are significant, regardless of whether you are a novice or a seasoned entrepreneur.…

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How to Explore Overseas Market: Learn from Illy and Estee Lauder

SMB CEOs… want some inspirations on how to explore overseas market? Check out this Singapore Sessions video, featuring a candid talk with Estee Lauder Companies’ Executive Chairman, William P. Lauder, and Illy’s CEO, Andrea Illy.

This session features on how Illy Coffee and Estee Lauder approach the challenges presented by the South East Asian market.

South East Asia is a market promising significant growth, but is surely challenging, especially for coffee and cosmetic products. Fortunately, there is not a single way to market to Asia, which mean that the market favors companies with innovative business model and sound strategy.…

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How to Know When to Go International?

Many companies will make the decision after a few years, that it is time to venture into international markets, whereas some dive in straight away after only a few weeks; but how can either of them know if they are ready to do so?

global market expansion

Many smaller companies do not build an export plan into their original strategy and so it when it does come up, the subject is more as an afterthought. It is really important that companies don’t make the leap into foreign territory without having done the research and preparation needed to be sure that they are completely ready to make the move.…

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