How to Know When to Go International?

Many companies will make the decision after a few years, that it is time to venture into international markets, whereas some dive in straight away after only a few weeks; but how can either of them know if they are ready to do so?

global market expansion

Many smaller companies do not build an export plan into their original strategy and so it when it does come up, the subject is more as an afterthought. It is really important that companies don’t make the leap into foreign territory without having done the research and preparation needed to be sure that they are completely ready to make the move.…

Continue reading