Survey: Most Business Owners Remain Optimistic in California

Most California-based entrepreneurs want to invest more resources to grow their company, according to a recent survey by California Bank & Trust (CB&T). About 60 percent use social media and Web marketing to promote their business, and many business owners believe their products and services will see growing demand.

Downtown San Francisco

photo credit: Adam Kuban

Nearly 38 percent of small business owners want to conduct international sales efforts, while 53 percent want to hire new employees in 2014.

These plans reflect optimism among entrepreneurs: Over 86 percent say their business is heading in the right direction, while 63 percent expect their company’s growth rate to increase in 2014.…

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Top 10 Business Trends for 2014

Business in 2014 is bound to be more vibrant, connected and tech savvy. Here’s how things are set to be in the year to come:

business trends 2014

1. Visual Explosion

Pictures can speak a thousand words and they are really more effective in communicating ideas and messages. This is probably why platforms like Pinterest and Instagram have become platforms and vehicles for those who’d like to tell a story with their products and services. The super duper success of YouTube perhaps is why we have a phenomenon called Vine today. More power to images which in turn propel businesses to a new level.…

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Critical Business Mistakes to Avoid in the Coming Year

As the new year approaches, most of you will be thinking of ways you can improve both your personal and professional lives in 2014. Oh, the agonizing decisions we’re going to be faced with whence the New Year’s bell rings in Time Square: app development; content marketing; social media; new competition taking established customers; what’s the bloody government going to tax us on this year; tech changes; will the first quarter be strong – or will our profits reign in the fourth; will the economy get stronger – or flatline as it has without warning in so many past years?

business mistakes

All these and many others weigh on the minds of any business owner.…

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