POSTS TAGGED : business websites

Why Most Small Business Websites Underperform (And How to Fix Yours)

Business website

photo credit: Shoper .pl / Pexels

Key Takeaways

  • A business website should be treated as an active asset, not a one-time project, requiring continuous measurement and improvement.
  • Each page should have a single, clearly defined goal to guide visitors toward a specific action.
  • Conversion rate, time to first contact, and mobile performance are the most important metrics to track.
  • Improving website fundamentals – like speed, navigation, and clarity – often delivers better results than increasing traffic.
  • Observing real users interact with your site can reveal usability issues faster than relying solely on analytics tools.
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4 Amazing Online Website Builders You Need to Know About

The major players in the website building industry offer great speed, performance and uptime. Making a decision on which one fits your personal needs can be hard without doing some research. Find out more info about website builders and their specific strengths.

Online website builder

For a rundown of some popular choices, check out the four companies below.

1. Squarespace

Squarespace is an interesting choice for any company. It directly rivals GoDaddy and offers an all in one package to make website building simple for beginners. But the big difference between GoDaddy and Squarespace is that it’s also web designer-friendly. Intermediate and professional users will love the amount of freedom to create and modify designs.…

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Is Slow Website Speed Driving Away Your Audience? (Infographic)

Is your website not doing well despite your best efforts? You’ve put your heart and soul into the content, worked hard on great on-page SEO, and you’ve written a thousand guest posts to get traffic. Yet, somehow, you’re still struggling to maintain a steady audience.

Slow website

It could be a problem with your site’s speed. Slowness is an issue plaguing thousands, if not millions, of websites. Most websites need some form of speed improvement so it’s highly likely that poor speed is afflicting your website too.

Even if you don’t see the effects of slow speeds or you don’t even know your site is slow, you might have a problem.…

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3 Things You Can Do To Improve Your Business Website Today

When you’re running a business website, you’re in a constant state of improvement. Even if you feel like your website is satisfactory, there are always ways to make it better and gain more success through this venture. However, many businesses either rest on the success they’ve already found or aren’t sure how they can continue to increase their success because they’re too close to the project.

Improving your business website

So to help you overcome these issues and more, here are three things you can do today that will help to improve your business website in both design and function.

Add More Whitespace

For many business owners, they rely on their website to make a lot of the sales for them.…

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