When a company is first starting out, they often go through various name changes and iterations before they settle on a consistent branding strategy. If the business is web-based, those various names and websites are still out there, floating around the internet, sometimes with followers left wondering what happened to the new company they were watching so closely or even ordering products from.
How does a business bring all those followers to one place, and make their branding consistent? Here are a few simple steps:
Choose a Single Website Name
Even if you have tried several different brand names and have websites for each, consolidating them into a single website with consistent brand message not only saves you time, but it produces a much larger pull from Google and other search engines.…Continue reading