The customer experience is often considered an intangible, qualitative metric for business owners. However, it has real, quantitative effects on your company.
A good customer experience is reflected in your retention rates, your referrals, and increased spending. In fact, 2019 data from Gartner found that “CX drives over two-thirds of customer loyalty, outperforming brand and price combined.”
While improving the customer experience can grow your revenue, you might not have a large budget to invest in it. Instead of spending more, check out these five unique (and no-cost) ways to improve your customer experience.
1. Build Your Brand Around Their Pain Points
Too often, companies develop marketing materials based on the company and its capabilities.…Continue reading