How to Drive Repeat Customers – And Why It Matters

As a business owner, you likely spend most of your time and money finding different ways to drive new business. But how much focus do you place on driving repeat business?

Repeat customers are just as valuable—if not more—as new customers and play an important role in your business. Think about it; repeat customers are easier to sell to because they are already familiar with your product or service. They’re also your most profitable because customers who keep coming back are likely promoting your business to others.

Driving repeat customers

Use the ideas below to drive repeat customers and boost your revenue.

Start a Loyalty Program

Customers love getting exclusive deals with the brands they love.…

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5 Steps to Create a Better Experience for Your Customers

There’s a lot of steps that go into offering the best service experience possible for all your customers. It isn’t enough just to have the best quality or best priced product. It isn’t about having the best service staff possible either. Companies need to dig further and constantly be digging for answers even when everything seems to be perfect.

Enhancing customer experience

Here are 5 relatively painless steps you can take to foster a better customer experience in your company:

1. Its everybody or nobody

The big problem with several companies operating out there in the world these days is that they may have a handful of employees in their ranks who don’t realize just how important they are to this service initiative because connecting with customers isn’t part of their job description.…

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The “Secret Sauce” for SMBs to Win in B2B

Many SMB owners operating in B2B markets have the aspiration to acquire large corporate clients. Getting a large “big brand” customer can provide an SMB with numerous benefits including:

  • Larger revenues
  • Long term contracts
  • Enhanced industry reputation

The key to successfully acquiring such clients or customers is to provide an excellent customer experience.

B2B customer experience

What Is Customer Experience?

Customer experience, commonly referred to as CX, is the product of the interaction between an organization and the customer over the life of the relationship.

A great CX means that a customer’s experience during all interactions (i.e. before, during and after purchase) are at least meeting, if not, exceeding customers’ expectations.…

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Importance of Best Customer Experiences to Increase Your Retail Store Revenues

If your customers enjoy their experience while shopping at your store, then they will choose your store over your competitors. That way, you will be assured of loyal customers, who will keep giving you repeat business, thereby helping you increase your profits or revenues.

Helpful salesperson enhances customer experience

In this post, we shall check out some of the critical aspects of improving the customer experiences at the retail stores.

Train your staff about the importance of building customer relationships

The success of your retail store will depend on the repeat business from your customers. That is why you will need to emphasize on proactive engagement with your customers to improve their shopping experience.…

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Technology in Customer Service: Is It a Good or Bad Thing?

A study done by Forrester found that improving customer experience is the top priority for 72 percent of businesses. With that being said, only 63 percent of marketers in these companies implement new technology to help improve a customer’s experience.

Customer service officer

While the road to adopting technology in customer service might be slow, it’s still prevalent in today’s world. Here’s a quick look at both the efficiency and drawbacks of using technology to improve the customer experience.

Technology Speeds Up Help

In the past, to get help from a company, you would have needed to call in, wait in line and finally explain your issue to a representative.…

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The Lost Art Of Customer Service Within The Tech Industry

Reinvigorating Customer Service in the Tech Industry

Tech industry

The tech industry is often highly impersonal — especially among companies that sell digital goods. A company can sell a digital service entirely over the Internet. The buyer pays online, and the service activates itself automatically. During the buyer’s entire time as a customer, he may never interact with an actual person.

Throughout the tech industry, customer service has become something of a lost art. Too often, companies rely on support forums, automated chat programs and online FAQ pages to answer customers’ questions. Customers who are unable find the answers they need through forums and automated solutions can end up feeling lost in the shuffle.…

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