Your team might think you know what customers want, but if you aren’t gathering feedback directly from them, you’re probably missing something. And blind spots like this can be costly for your business and your ability to satisfy customers.
Here are a few ways you can gather important feedback from your customers to improve your processes and/or enhance the quality of your products and services:
1. Website Surveys
If there’s any group of customers you should be targeting for feedback, it’s website visitors. They’re already on your page and are showing a willingness to interact with your brand. Why not leverage that by making a small ask in the form of a website survey?…Continue reading