How to Use Net Promoter Score to Grow Your Small Business

Having an optimal net promoter score (NPS) is great for gauging how your small business is going to grow in the coming months and years. Knowing your NPS score is also essential when it comes time to consider securing funding from banks and other investors to grow your business. After all, if the overall consensus is that your business is highly recommended by past and current customers, it’s definitely poised for growth on some level.

Net Promoter Score

How NPS Works

This is likely going to be one of the easiest business principles you’ll ever learn. NPS is nothing more than the results of a very pointed question given to your customers: “On a scale of 0 – 10, how likely are you to recommend ‘ABC Inc’ to others?” The results give a pretty clear picture of how the business is treating its customers, and how well you’re meeting key metrics such as the business’ customer lifetime value (CLV).…

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The Importance of Customer Loyalty to Grow Your Company

Having customer loyalty is key to running an efficient company. The last thing you want is bad word of mouth or bad reviews. That’s why it is so important to let your customers leave with a smile.

Coffee shop relies on customer loyalty

Whether you’re business consists of selling a product or selling a service, you should always put your customers first. Your customers are the past, present, and the future of your company. Without them in your equation, your business can be driven to the floor!

Customer loyalty is a great way to give back to your customers and let them know that they are useful and very important.…

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Brand Love: 4 Fresh Ways to Create Customer Loyalty

What does Tom’s, SoulCycle, Apple, and YETI Coolers have in common? They all have a powerful cult following of devoted customers ready to talk about the brands they love to anyone who will listen. Leaders in their respective markets, these companies have successfully cultivated fans who drive profit through repeat business and create new customers through word of mouth.

Seller and customer at market

Brand love constantly spawns new customers at no additional expense to the company.

Here are 4 ways you can help transform customers into walking advertisements for your brand.

1. Leverage Communities, Not Influencers

Over recent years, budgets have shifted from traditional advertising to bespoke influencer marketing campaigns.…

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Top 5 Ways to Increase Customer Satisfaction

With increasing competition for consumer attention and new substitutes entering the market on an almost constant basis, the demand for customer satisfaction has never been more important. Companies must be able to not only consistently acquire consumers, but also be able to retain them for as long as they possibly can.

Happy customer

If companies are not capable of effectively managing customer satisfaction levels, it is only a matter of time before their sales drop and they take their business elsewhere. The primary reason for this is the increase in review websites that have advanced controls to filer authentic reviews, increasing the transparency of online business.…

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6 Ways to Increase Customer Loyalty

For most businesses, winning new work is a top priority. But at t the same time, it’s important not to neglect one of your firm’s most valuable assets: your list of existing customers.

Customer loyalty

Depending on your industry, most sources say that acquiring new customers is 4-10 times more costly than retaining existing ones. What’s more, a loyal customer tends to be a valuable one, with figures showing that repeat customers spend 67% more than new ones.

Increasing customer loyalty is all about reminding those customers why they came to you in the first place. Loyal customers are more likely to recommend you to others and can also be a source of hints and tips on how to improve your product or service.…

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