Why Your Business Must Go For Direct Outreach

There are a couple of reasons why businesses are moving away from direct outreach towards more passive, yet highly effective, inbound marketing strategies. Firstly, direct outreach is invasive – you could be reaching out to a prospect while they are busy. You are not only likely to get an unfavorable response in this scenario, but are also likely to come across as a spammer. Secondly, direct outreach is bound by a number of FTC regulations and laws like CAN-SPAM and a tiny slip up could mean fines worth thousands of dollars.

Direct mails

But direct outreach works. There are a number of statistics online that claim that cold calling is dead.…

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Marketing Like A Kung Fu Master

When 18 year old Bruce Lee arrived in America in 1959 he had several things working against him. He only had $100 in his pocket, barely spoke the language, and had no employment prospects. However, he did have an insatiable desire to bring his love of the martial arts to all Americans.

Determined to introduce Americans to his style of martial arts, Lee didn’t allow the lack of a marketing budget deter him getting his message out. In fact you may consider Bruce Lee a marketing pioneer in that he mastered the art of free demonstrations long before infomercials gained popularity!…

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Optimize Your Marketing Efforts Without Hiring a Team of Know-It-Alls

email marketing One of the keys to success for every small business is a really smart marketing program that keeps existing customers in the fold and continually incites prospects to join. The program should include the most cost-effective ways to raise brand-awareness, leverage your expertise and share deals.

Although many are still hesitant to move away from snail-mail or the telephone, others are rapidly discovering that email marketing is one of the most effective means of generating sales.   Research conducted in 2009 by the Direct Marketing Association (DMA) found that email outperforms all other forms of direct marketing.

If you’re new to email marketing, or want to crank it up a notch, here are three tips to help you build and grow your email marketing list without having to look for additional budget.…

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Paper Marketing is Not Dead

direct mail marketing with postcardsJudging by the tone of most marketing blogs, you would guess that all business was either conducted on Google or Facebook. But it’s easy to forget that many of the tried-and-true methods of the past are still just as valid today.

Take postcards for example… they’re fantastic!

You can just load up your prospect list in Excel, run the stack through your ink-jet printer, and you’re ready for the mailbox. There are no letters to fold, no envelopes to stuff, and (for large volumes) no stamps to peel.

Postcards also work great in tandem with your online efforts. If you record a different themed webinar every month, you’ll have a new reason for prospects to engage with you in each mailing.  …

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