Proper Domain Name Considerations For New Business Owners Going Online

Just imagine how much business you’re losing every time a user mistyped your domain name or worse – forget it. Sometimes the word is hard to spell, maybe it doesn’t make sense, or perhaps it’s unremarkable.

Online consumers are prickly people. They won’t spend precious time looking for your location and most of them would just consider other similar product or service on offer.

Domain name choices

Understanding how to name your website can help you distinguish your brand from competitors, attract new customers to your website, and even prevent spammers from stealing traffic. Confusing or generic domains cause customers to end up at a competitor’s site.…

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Choosing a Domain Name that Works for You and Google

If your business is just starting out or going through a radical rebrand, you’ll be only to aware of the importance of choosing a domain name that works for both internet users, and search engines. This balance isn’t always easy to achieve. Humans respond better to domains that are short, memorable and unique, while search engines respond to domains that are semantically relevant to your service and industry.

Domain name

Whether through social media or search, the Web is where a huge number of prospective customers will first discover your business. In order to make the most of the opportunities afforded to you by these platforms, businesses must appeal to user psyche, while also supplying search engines with the topic relevancy needed rank highly in search engine results.…

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Juliet Was Wrong, Names Really Do Matter

choosing a domain nameNames matter … especially when it comes to your online business.

High atop her balcony, the love-struck Juliet laments her lover’s problematic surname, declaring, “A rose by any other name would smell as sweet.” While technically she’s right, you wouldn’t want to put Juliet in charge of your online branding efforts.

In fact, when it comes to your online business, choosing a domain name is the first big step – and truly the most critical – in securing your brand and growing your business. So what separates the good, the bad, and the ugly? Let’s take a look.

Five Tips for Choosing the Right Domain Name

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