The cardinal rule of email deliverability is to never borrow, buy or rent an email list. Doing so could cause you to end up on a blacklist, permanently crippling your deliverability.
To boost the size of your email list, review every interaction point a customer has with your company, and consider implementing a program for each one. Possible options include:
- Point-of-sale at a bricks-and-mortar retail location
- Phone or call center
For small businesses in particular, the fastest way to grow an email list is to offer a strong incentive to join. Consumers typically have a few concerns when deciding whether or not to join your list:
- What’s in it for me?