How To Engage Consumers This Holiday Season

engaging consumers during the holiday sales seasonAs we prepare for the height of the holiday season, one in which spending is predicted to be lukewarm at best, local businesses can get smart by planning and implementing thoughtful marketing campaigns that provide consumers relief where they need it most: their wallets. With Black Friday quickly approaching, time is of the essence to get a plan in place and begin implementing it.

While it can seem a bit overwhelming, there are plenty of low-cost options to keep a small business fully engaged with its customers and achieve a high return on investment.

To start, it’s smart to get into the heads of customers to glean their holiday shopping plans in order to provide them with what they need.…

Continue reading

Are Your Customers Satisfied? – Using Online Surveys Effectively

online customer surveysSmall businesses are famously agile and attuned to the wants and needs of their customers. But as they begin to grow, or as market conditions begin to change, staying on top of customer requirements can be a tricky feat. If relationships become too tenuous, an aggressive competitor will prey on those weaknesses and poach “at risk” customers.

Online surveys are an excellent tool for gauging customer satisfaction and identifying at risk customers, as well as for clarifying new trends in the marketplace and unearthing changes in the customer base. With the intelligence gathered from a strong survey program, you can modify your product or service based on real-time feedback, thereby improving satisfaction, loyalty, and profitability.…

Continue reading