5 Online Tools a Small Business Needs

Running a small business requires entrepreneurs to wear many hats: accounting, project management, collaboration, marketing and so on. Just as there is no lack of tasks for you to do, there is no shortage of online apps and tools to help make these responsibilities easier or more efficient either.

If you’re looking to take some of the tedious duties digital, then here are five tools that you can start using immediately:

Social Media Management: Hootsuite

HootSuite logo

HootSuite is the most popular tool for managing social media platforms because you can carry out and track campaigns across multiple social networks. There is one web-based dashboard that allows you to measure campaign results and keep on top of conversations.…

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Why Shoppers Choose to Use Chat Features

why shoppers use chat features onlineLauren Freeman, President of the e-tailing group (a niche e-commerce consultancy), published a white paper to share the findings of consumer rationale for using chat. Studies were undertaken to determine the “who, what, where and why” behind consumers’ choosing to use an online chat feature.

Online retailers have much to be gained by implementing the best of the live chat experience into their business.   It can be concluded that the six core reasons online shoppers choose to use live chat are multi-faceted:

Shoppers feel special and empowered when they use live chat

Strong expressed strong feelings of appreciation for chat’s availability to solve a problem when sought on their own terms.…

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Realizing the Potential Of Online Video For Your Business

why businesses should use online videoAs an SMB CEO, you must take on multiple roles to ensure that your company has the greatest chances of success. One of the most important of these roles for building your business is marketing. As technology evolves and consumers spend more and more time on the Internet, you must utilize online tools in order to keep up with technology and compete with big businesses. Online video is one of the best marketing tools out there to attract consumers to your company.

Web video is not just for playback of traditional broadcast content or million dollar ad campaigns.   In fact, it is an important part of any marketing and commerce experience on the web.…

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20 Online Tools To Help Increase Productivity

20 online productivity toolsWouldn’t we all just love getting more done in less time?   Sounds impossible right?   Well maybe not so much anymore in light of today’s technology.   With the ever increasing amount of online tools available to entrepreneurs, efficiency is so much easier to achieve.

So if your small business is in the market for a new online tool to increase your productivity, we’ve got the perfect list for you to browse through.   TJ McCue, contributor to Small Business Trends, has gathered a list of 20 online project management tools to give you the upper hand.

I love coming across lists like these.  …

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Online Marketing Techniques Level The Playing Field

online marketing techniquesGiven that most purchasing decisions are now made online and are heavily influenced by the recommendations of friends and peers, there is no doubt that social media provides a very powerful medium for brand building.

For the many small business wondering how to participate, here are a few tips that can really help make the bold new world of the open social web an opportunity, rather than a pain point.

Be Aware of Your Differences

SMBs face different challenges than enterprises. For one, small businesses are often led by a single person who wears multiple hats, including that of a marketing guru.…

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Event Marketing Tools For Your Small Business

event marketing toolsToday’s small businesses are adept at using online tools such as email newsletters and surveys to help develop strong relationships with their customers. While these tools can enable two-way communications, face-to-face interactions can be an effective way to build and instill trust in these relationships. It’s that sense of community and interaction that in-person events provide when communicating directly with customers.

Hosting events and promoting them through an online service is a great place to start. Small businesses and organizations have many options to consider when looking for the best way to promote their events. Free online RSVP services offer great ways to invite friends and relatives to a casual engagement, but businesses need a more professional service when marketing their events.…

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