The Million Dollar Dog: Pet Industry Gold Mines

Money has gone to the dogs – but in a good way. According to the American Pet Products Association (APPA), Americans spent about $62.75 billion on their furry, feathered or finned friends, including dogs.

Dog business

The APPA note that 54.4 million homes have pets. That means that even if home included only one person, over 54.4 million customers are looking to make their pets’ lives fun and healthy.

Why the Increase in Dog Ownership?

The APA do frequent surveys of American households to see what is new in pet trends. In 2013, they noted that dog ownership hit an all-time high of 56.7…

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