Taking the order and making the sale should not be the end of the customer experience journey. If the item that they have ordered from you arrives in poor condition due to cheap or inappropriate packaging, all that goodwill can soon disappear.
This article takes a look at how you can enhance a professional image for your business by making sure your goods arrive in good condition and tell the customer that you care about them.
Think like a buyer
The first thing you should do when assessing your shipping policy is to think like a buyer. If you were ordering from your company you would want a number of key requirements to be fulfilled.…Continue reading