Cold calling for sales appointments has for decades been the foundation that successful sales careers were built on, but no longer according to some in the sales industry.
‘Cold calling is dead,’ state the many obituaries on social and business media. ‘Long live the new electronic, multi-channel approach,’ proclaim the adverts, articles, email shots, and media posts.
So is it true, do sales people no longer need to make cold calls to arrange sales appointments with prospects?
If it is true there will be a huge sigh of relief from the multitudes of great presenters and closers that hate making cold calls to get in front of buyers.…Continue reading