White Label SEO: A Sensible Software Solution for SMB

It gets harder and harder to compete on the Internet as more competitors pop up each year. There are only 10 spaces on the first page of Google, and even the slightest bump down can greatly affect sales and revenue. Small businesses have limited marketing budgets, so new ways to compete are always a necessity if you want to stay ahead of the game. White label SEO is a way to branch out, leverage affiliates, and increase visibility across the Internet.

White label SEO

What is White Label SEO?

You can think of white label SEO as reselling SEO or allowing someone else to use an SEO product using a different brand name.…

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Why SEO is an Important Investment for Your Business

Marketing is amongst one of the most important considerations that you should have a small business owner. While your product or service could be amazing, without the right marketing, no one will know about it, and no one will buy. There are several aspects to the marketing mix, but one of the most important is SEO.

SEO for small business

What is SEO?

SEO stands for Search Engine Optimisation. It is the act of optimising your website in order for the search engines to rank it higher and higher in the search engine results pages (the SERPs).

When you search for something online, for example “cake makers in Essex”, a series of different results appear.…

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The 3 Best Ways To Market Your Small Business

The 3 Best Ways To Market Your Small Business

When you are looking to market your small business, it’s important to find ways to get the most out of money spent. You want to get the most out of all your efforts because it’s likely your budget is limited.

Here are the three best ways to market your small business.

  1. Paper Marketing –  Paper marketing can be your best friend. Tried and true, it still works. It’s all about working smarter, not harder. People still like something they can touch. Sending out birthday coupons, fundraising campaign requests, holiday promotions, customer appreciation cards and more can be a really great way to connect with your current and potential customer base and works really well as part of your online campaigns as well.
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Why I Finally Said Goodbye To Organic Traffic

As a small business owner in the online niche, I have to make a confession: I’ve gamed Google for too long, often unintentionally – so long that, eventually, I reap what I sow.

You see, I own and run sites. Starting up 5-6 years ago, I didn’t really care about search engine ranking. At that time, I know a thing or two about SEO, but I have no interest in getting my ranking up.

Why I Finally Said Goodbye to Organic Traffic

I was initially not really into blogging. But I tried it anyway and started a blog, Noobpreneur.com, mainly to document my online entrepreneurship journey.

The first thing I tried to make my mark in online business was starting up an e-commerce site selling natural treatment products.…

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Top 5 Online Marketing Techniques For Small Business Growth

For small businesses, deciding which online marketing techniques to use is a daunting task. With many online tools at your disposal, which ones really perform? To find out, we took a look at 15 online marketing tools and their performance rankings by 500 CEOs and other executives in professional services.

Here are the top 5 most effective online marketing techniques:

the top 5 most effective online marketing techniques

  1. Search Engine Optimization (SEO) – While “tagging” a website with the right keywords so that it appears in top Google spots is the broad goal, the key is to focus on crafting informative content.Including keywords in the title of your page and two to three times in the page’s text will help your page rank in Google – but it just doesn’t work unless your content is also useful to your audience.
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Should Small Businesses Outsource SEO Or Take Care Of It In House?

The questions that plague small businesses seem to never change – only the subjects small business is asking these questions about. Unlike a corporation or large company, resources within a small business are often scarce.   As it is, you likely are doing the jobs 10 or more people would be in charge of in a larger company. SEO may sound like another truffle on your plate that you simply don’t have the stomach for.

“We have a great product, people will find us.”

This is a reaction you want to avoid. The most important aspect of SEO, or search engine optimization, any small business (or large for that matter) must realize is that it is not another “option” in how you market your business, it is a necessity born of a real and fast change in the way consumers search for various goods and services.…

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Which Hat Is Your Site Wearing? Optimizing Your Website

black or white hat seo techniquesIf you are like most entrepreneurs, you would already have milked different social networking sites for all their worth. And why not? It sure would drive more traffic to your site. The higher traffic percentage your site gets, the higher chances of getting more sales.

There are many search engine optimization strategies which can help increase rankings. A successful internet marketing campaign needs to be well-thought of and well-planned. You should never lose sight of your goal instead; you need to be guided by it.

The article SEO- Are You Missing The Point? suggests that the more optimized your site is, the higher ranking it gets, therefore increasing site traffic and a possible increase in sales.…

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How To Get SEO Value From NoFollow Links

seo value from NoFollow linksIncreasingly, it’s getting harder and harder to find sites willing to give you high-quality SEO links. Instead, most web sites today will only give you links that are blocked using a NoFollow tag.

The NoFollow tag tells Google NOT to consider your link in their ranking algorithm. Even though you may get referral traffic from this link, Google will act as if this site had never heard of you at all.

These types of NoFollow links are especially common with large portals, social media sites, blog comments and other sites that allow you to create public profiles.

Let’s take YouTube for example.…

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Optimize Your Business’ Website for Search Engines

Writing to ensure your business’ website is optimized for search engines is a valuable skill in today’s business world.  Gabriel Shaoolian of Blue Fountain Media, a leading web design company, has several suggestions to ensure you do it right. Shaoolian says “The goal of Google is to show the most relevant results for every query, giving users the most satisfaction when searching. To do so, the search engine has begun taking into account certain factors. To capture its attention you need to write in a way that blends your own intent with an eye for how search engines search.” Here are some simple rules that will help any copywriter write more effectively.…

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