Social media is one of the cheapest and most powerful marketing tools available, with 73% of businesses convinced it has brought them “somewhat” or “very effective” results. However, like any other marketing campaign, there have to be clear procedures in place for companies to reap its benefits. Preparing posts, conducting research, and making use of technical tools are just three key tips for social media planning, giving all your efforts the best chance of attracting significant engagement.

The beauty of the ever-changing digital landscape is that new developments and opportunities are always emerging, ready for businesses to take advantage of.…