50 Shades of Green: The Difference Between Seeming and Being Sustainable

Green is the new black, and sustainability has been “in” for well over a decade. In fact, companies that don’t strive to support the green movement might as well close up and turn out the lights. In today’s ardently ecological climate, it makes smart business sense to build a brand on the basic tenants of sustainability, but too many businesses are giving the movement a bad name with less than adequate standards.

Bike to work

Even if you reduce, reuse, and recycle, your business likely contributes to a number of dangerous practices that are doing untold damage to the Earth and its people, and if your tree-hugging customers discover your washed-out shades of green, you might as well flip your “open” sign to “closed.” Here are a handful of key areas you might want to investigate to ensure your business is even more sustainable than it seems.…

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