Negative reviews and feedback for a small business can have a greater impact today than ever before due to the increased use and accessibility of the Internet. Unfortunately, one negative review can turn consumers away, but with the right proactive approach, negative reviews don’t need to have a huge impact on your business and can even be viewed in a positive light by incorporating the following into your reputation management campaign.
- Confirm the legitimacy of the claim. Unfortunately, some do attempt to make other businesses look bad for personal gain, so first confirm the legitimacy of any negative feedback you receive.
There are more and varied types of individuals in the workplace today than ever before. Along with various social and cultural challenges this diversity brings, the psychology of understanding people from various backgrounds and experiences can spell the difference between an advancing company and one stuck doing things the way they have always been done.
In any business – small or large, good or bad economy – internal theft or employee fraud can occur. Actually, in my experience, I have seen more employee fraud occurring in small to medium-sized businesses because there is a greater level of trust, a less formal process at times, greater familiarity with each person in the company, and a greater breadth of duties for each employee.
