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How to Market Your Start-Up Political Consulting Company

If you’ve had dreams to help make a difference in the political landscape of the country, then there is a good chance you’ve been working hard to make it happen. For many people, the answer is an online degree in political science through a well-respected school such as George Washington University. An online masters in political science can open the door to all kinds of careers in politics.

Political consulting

Now, if you’ve gone ahead and decided political consulting is the route you want to take, and you’re ready to open the doors of your start-up company, then these marketing tips are bound to help.…

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Do You Have Someone Who Manages Your Parts Data? If Not, Here are 4 Reasons Why You Should

As an electrical engineer, your primary goal is transforming clients’ ideas into functioning electronics. However, in designing a BOM for a project, you’ll need to manage your parts to ensure you have every requirement. Most electrical engineers admit that it’s hard to focus on product design while managing BOM parts at the same time.

Parts data management

Poor management of parts leads to lengthy delays in production, unexpected cost increases, and, production of faulty electronics. Hiring a professional who manages your parts data ensures you benefit in the following ways.

1. Keeps an updated list of prices

If your Bill of Materials (BOM) contains hundreds of parts, it will take you a lot of time to cross check the price of each listed part.…

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Using Grounding to Protect your PCB

Safe handling practices of the Printed Circuit Board (PCB) are not as safe as they may seem to be so, it is better to have excellent handling practises. To avoid ingression of moisture and contamination, there is need for proper protection otherwise known as conformal coating. There is need to protect your PCB from other things like fungus, corrosion, dust, salt spray and others that can easily damage it. Besides these, there is also a lot of electrostatic discharge (ESD) during the stages of development.

printed circuit board - PCB

With the advancement of electronic components, ESD becomes more and more of a threat. Constant movement of equipment, carts and people can lead to a major build-up of static.…

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Why a Sole Proprietorship May Be Best for You

Today, LLCs (limited liability companies) seem to be the favored form of business organization and they do offer a lot of advantages. But for many small startup businesses there is a lot to be said for having no business organization at all, which is referred to as a sole proprietorship.

Sole proprietorship

First what is a sole proprietorship? Basically, it means that there is no legal distinction between you and your business. The income that the business earns is part of your personal income. A sole proprietorship would not have a separate balance sheet since it is not a legal entity: the sole proprietorship does not have assets or debts.…

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Saving Money on Your Startup: 5 Cost-cutting Measures That Will Help Your Bottom Line

Starting your own business is a dream for many business people. After years of making money for someone else, many of us look around and say, “It’s my turn. I want to be in the driver’s seat,” and a new small business is born.

Startup action

The gestation of that business, however, can be a long and difficult road to travel. Starting and running your own business is not for the faint-hearted. It is perfect for over-achievers who believe that sleep is optional, coffee is a basic food group and who have a vision that they can trust no one else to make true.…

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9 SEO Strategies for Ecommerce Marketers

The relevance of SEO to businesses is a topic of constant debate but statistics show that 30 percent of traffic comes from organic searches. 30% is a significant amount and should not be taken for granted by business owners, no matter how big or small.

SEO strategy

Understanding SEO better will show how important it is. It should be part of any ecommerce business’ marketing strategy. SEO should be given importance because:

  1. It is an investment with high ROI
  2. It impacts how buyers research products, and how they mature through the sales cycle
  3. It multiplies the impact of other marketing efforts
  4. It builds trust and credibility among customers
  5. It allows a brand to stay ubiquitous
  6. It provides opportunities to compound traffic while improving overall SEO profile

It is sad that some people cannot see it but SEO is really important.…

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Can Text mining Help Small Businesses?

Text mining is a valuable process developed in the 1980s, and helps companies to find solutions for specific and single/multiple business/strategy-oriented goals. It is used in A.I. technology to sift through all written language/text data across the entire world wide web, and also to collect and deliver pertinent information at a high processing speed and as close as possible to real-time.

Text mining

In conjunction with other A.I. applications such as Semantics technology and through Knowledge Management systems/applications, A.I. optimizes the text mining process thanks to its capability to recognize human language, speech and behaviour, and structure ‘unstructured’ data; it works in many ways by simulating the neural pathways of the human brain to make important connections and make sense of things.…

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The Biggest Players in The Cloud Industry

As we know, the Cloud has made it possible for public users and for companies to store infinite amounts of data on online servers hosted by providers for a monthly or yearly fee, and/or based on the amount of memory storage they need (SaaS-Software as a Service)—or have a cloud computing system installed and run internally directly on the company server (IaaS: Infrastructure as a Service)—so they can then share and access all the data across their smart devices.

Cloud computing

‘Mobile Offices’ are the wave of the future as more CEOs and employees have recognized the benefits of the Cloud and its integration with A.I.…

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How the Military Prepares People for Running a Small Business

Military veterans only make up roughly 7% of the general population (including retirees), yet 9% of businesses in the U.S. are veteran-owned. If you factor in businesses that are 50% veteran-owned that number jumps to 13%. These Census statistics highlight that veterans are about 45% more likely than non-veterans to start their own business.

Military veteran

For those who have been in the military, worked with service members or are a direct relative, this comes as no surprise. The special training and discipline veterans receive in the military prepares them for entrepreneurship. It also helps that there are franchise opportunities for veterans and special programs that can help prior military members realize their dream of being an entrepreneur.…

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Why You Should Consider Using AI in Your Marketing Strategy

Are you struggling to communicate with your customers at all times? Fortunately, artificial intelligence (AI) can help you to improve your marketing strategy. In fact, it is estimated that the AI market will have a $5.05 billion revenue by 2020, and is a factor that will dominate the marketing industry in 2017. So now is the perfect time to incorporate AI into your own strategy.

So what is AI?

The first thing to do is understand what exactly AI is. It sounds like some form of futuristic technology, but it is in fact not a new concept. In fact, the term was coined by Stanford researcher John McCarthy in 1956.…

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