Sometimes Internet marketers seem to do everything right tactically… but they can’t seem to get the sales they’re after. Whenever I see this, especially with extremely hard-working entrepreneurs, the problem is usually one of those “big picture” strategic issues that can be easily missed when you’re caught up in the work.
It’s easy to forget you’re working on a car when your head is under the hood and all you see is engine.
In the bricks-and-mortar world, sales are made based on relationships. Customers can easily visit your place of business and see your employees face-to-face. This goes a long way to build the kind of trust and comfort that accelerates the sales process.…
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In this age of social media marketing, it’s easy to forget that one of the easiest, most cost-effective ways to get your small business in front of people is to give them a gift. According to an Advertising Specialties Impressions study, 84% of promotional products recipients remember the advertiser on the 
Let’s talk about strategy for a second.
Judging by the tone of most marketing blogs, you would guess that all business was either conducted on Google or Facebook. But it’s easy to forget that many of the tried-and-true methods of the past are still just as valid today.
Here’s the hundred and first time you’ve heard it: it’s a tough market out there.
Being a small fry in an ocean of much larger fish is certainly not anyone’s idea of fun. And when you’re a small company who’s not only worried about the competition but also trying your best to just stay afloat amidst the strong currents of the business world, you feel overwhelmed and find it hard to cope.
We hear story after story about organizations trying to reinvent themselves or wondering why they have lost market share or stakeholder support. Often times they are so close to the root challenge that they overlook it and try to advertise or promote their way out of slumping sales. A better approach: look deep to examine and refine your true brand essence and never loose sight of the essential emotional connection your brand must make to each guest, customer or stakeholder.
By now, the predictions for 2010 have faded into the background and, for many, so have those business and personal New Years resolutions and top 10 lists.
Valentine’s Day is rapidly approaching, and whether you personally view it as the most romantic day of the year, filled with love and hope, or an annual ordeal splashed with tacky red and pink décor, there’s no question it can have a positive effect on many small businesses.
A simple social experiment, IGotAnEnvelope.com, demonstrates that not all social-networking needs to begin on-line and how to successfully integrate traditional marketing with new media.
