Business Leader vs. Thought Leader, Can You Be Both?

thought leadership vs business leadership Some people think that it is easy being the CEO of a certain company. They think it’s all about delegating tasks to your employees. And since you’re “the boss” you could pretty much do nothing except point out employees’ mistakes and get an occasional headache when the numbers don’t add up. Those in the business of leadership, know better.

It’s not just about assigning tasks to someone and then kicking off your shoes to place your feet on your desk all day, waiting for employees to deliver. It is about thinking of ways to sustain the value of your business. It is about handling complex issues, synergism and finding new ways to develop opportunities.…

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Don’t Be Disillusioned By These 5 Business Myths

small business myths There was a time when entrepreneurs were all hankering for advice from anyone and anywhere. Now, everyone seems to know everything about operating and starting a new business that those who plan to start their own business become disillusioned. Truth be told, gurus of small business started out with probably as much hesitation and uncertainty as the next person.

Starting a business is a trial and error process. Business gurus, whether self-proclaimed or not, become such because of tirelessly working to be better, to be well ahead in the game. Business gurus learn how to weed the myths from the realities of starting and operating a business.…

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The Regulatory Strategy for Small Business

It is common knowledge that small business drives job growth and in hopes to generate more jobs, President Obama is ordering government agencies to consider reducing burdens on small businesses. In fact, the president urges a “government-wide review” of business regulations as stated in a Wall Street Journal Op-Ed article. This review of business regulations aims to help small business owners and this is a welcome reprieve as the industry is given a much-needed break by the government.

small business regulatory system

Striking the right balance is important in business as in life. For so long, small business owners have been stifled by different regulations apart from other risks in operating a business, such as the most recent financial woes that businesses continually find themselves in.…

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Small Businesses and Digital Marketing in 2011

Marketing has come a long way from traditional tools used in print or magazine media. We are in an age where everybody who is anybody is interconnected and with a cursory view of your profile, it is pretty easy to know which market you would most likely be under. As such, entrepreneurs have a greater chance of locating their target markets without leaving their desks.

digital marketing in 2011

In a recently conducted Zoomerang survey, most SMBs would either increase their digital marketing efforts or retain them in 2011. If small businesses are considered by many as the lifeblood of the economy, especially as far as job generation is concerned, then new customers are the holy grail.…

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7 Small Business Scams To Watch Out For

7 small business scams to look out for As if running a business in today’s economy is not tough enough, we also have to deal with fraud on top of it all. Fraud can cause a small business to experience financial effects as well as damage to your hard earned reputation.

Every year the BBB receives thousands of complaints from small business owners who fell for an invoicing scam or were misled into paying for products and services they didn’t want. Scammers aren’t always trying to steal money from a business; sometimes they are after a company’s financial or customer data and will use many kinds of high and low-tech methods for getting it.

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Upholding a Culture of Confidentiality

protection customer confidentiality According to a recent Trend Micro Global Survey, data loss is one of the biggest concerns for small businesses. It is hard to safeguard your company information if not all your employees think of its importance. Not everybody can appreciate the fact that ensuring the safety of your data is the lifeline to the success of your business.

Confidential information is entrusted to your company by your clients and it is done because they trust you and your services. It is natural therefore that everyone who represents your company in one way or another should be vigilant in protecting confidentiality.…

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Achieving The Right Balance In Employee Interaction

employee interaction

Operating a business, no matter which industry you enter, is vastly competitive. It comes as no surprise then that small business owners are especially critical of how productive their employees are. Low productivity is bad for business, we don’t need to be rocket scientists to figure that out.

One of the most common (and most obvious) reasons why there is a decrease in productivity is employee interaction. In a dog-eat-dog world, there’s still such a thing as too much and too little and both can result in loss instead of profit. Striking the right balance is crucial in ensuring that productive time is exactly what it should be: productive.…

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Kickstart Your Online Community With Your Offline Customers

Developing a thriving online community is a challenging task for many small businesses. But if you have a business with an offline component – a retail store or physical location, a call center, or any other offline way that you interact with customers and prospects – you can use this to your advantage. Don’t compartmentalize your thinking by trying to build your online community only with people that you reach online.

I suggest focusing efforts at first on bringing your existing (and happy!) customers into the online fold – this can really help build your community, grow your audience and kickstart organic online community growth.…

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Publicity for Publicity’s Sake

Internet marketing can be tough. You would need to have an effective strategy in place depending on what stage your business is in. The competition is fierce as everyone vies to take the top spot on search engine results.

There is a saying that bad publicity is still publicity and this is one line in marketing that reputable businesses should never cross. Take the case of the DecorMyEyes scandal. In a gist, the owner of this online eye wear business uses negative customer reviews to be on the top echelon in Google search.

It is a well-known fact that to be in the coveted top spot on search engines, you would need to have high page rank sites link to your site.…

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