Have the requirements for leadership changed?
Is it true that “The time of the great leaders like Churchill, JFK, FDR, and Golda Meir, is over because the world is too complex for one individual to know everything”?
Is it true that “One of the things that people need to master now is… not only to be like Reagan and Martin Luther King who were great speakers, but also to be a great listener”?
In a recent video my colleague, Thomas Zweifel, argues “yes” to all these questions. I disagree.
The Dangerous Myth of the “New.”
“Man does not live by bread alone, but also by the catch word.”…
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We hear story after story about organizations trying to reinvent themselves or wondering why they have lost market share or stakeholder support. Often times they are so close to the root challenge that they overlook it and try to advertise or promote their way out of slumping sales. A better approach: look deep to examine and refine your true brand essence and never loose sight of the essential emotional connection your brand must make to each guest, customer or stakeholder.
By now, the predictions for 2010 have faded into the background and, for many, so have those business and personal New Years resolutions and top 10 lists.
One of the biggest challenges facing small business owners is “How do I distinguish myself from my competitors?”
So you benchmark your company against others in your industry. Maybe you look at maximizing revenue per full-time employee, increasing first call resolution in your contact center or IT expense as a percent of revenue. How do you compare to your competitors? Is that the right comparison?
Valentine’s Day is rapidly approaching, and whether you personally view it as the most romantic day of the year, filled with love and hope, or an annual ordeal splashed with tacky red and pink décor, there’s no question it can have a positive effect on many small businesses.
Maybe you’re working the tradeshow at the industry’s big annual convention for the next four days. Perhaps it’s a long-planned romantic vacation to an exotic resort in the Caribbean. Or maybe you’re just calling it a night and are heading home for the evening. No matter what your situation, there’s likely to be a time when you aren’t at the office, but you need to access something that’s on your office computer.
Happy New Year! Wouldn’t it be great if this year you could buy extra hours on Ebay or Overstock.com? It would also be great to win the lottery but that’s not going to happen (at least not today). While I can’t give you more hours in the day, I can give you some tips for saving time.
A simple social experiment, IGotAnEnvelope.com, demonstrates that not all social-networking needs to begin on-line and how to successfully integrate traditional marketing with new media.
