Michael A. Bozett: Adapting Sales Conversations to Customer Concerns

Customer-facing salesperson

Key Takeaways

  • Customer concerns signal a need to adjust tone, pace, or explanation in real time.
  • Clarifying objections helps move conversations from assumption to understanding.
  • Matching language to customer energy builds trust and reduces pressure.
  • Recurring objections reveal opportunities to improve sales structure and messaging.
  • Respectful closes strengthen long-term relationships, even without immediate sales.
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