POSTS TAGGED : brand strategy

Jeff Ales on Brand Visibility: An Overview of Brand Visibility Strategies

Jeff Ales is a seasoned sales and operations executive with more than 15 years of leadership experience across construction, custodial services, and performance improvement sectors. As general manager and executive vice president of sales at Legacy Service Solutions, LLC, he oversees high-impact projects throughout Michigan and beyond. He specializes in construction, remediation, and commercial cleaning services for healthcare and industrial clients.

Jeff Ales

photo credit: JeffAles.com

Jeff has driven exponential business growth—achieving a 500% annual increase in regional sales—by deploying innovative marketing campaigns and strengthening client engagement. His previous leadership roles at Reliant Supply Group, Finish Line Floors, and Tuckers of Northport have equipped him with a deep understanding of visibility, customer experience, and strategic brand positioning.…

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The Value of a Brand: Real Madrid Case Study

Real Madrid Football Club is not just a football team; it is a global powerhouse in sports branding. Known for its storied history and its ability to remain at the forefront of the football world, Real Madrid’s brand extends far beyond the pitch.

Real Madrid FC logo

photo credit: Global Panorama / Flickr. CC BY-SA 2.0 DEED

This article examines why Real Madrid is so famous, its current brand value, the strategies it employs to maintain and grow its brand, and the lessons other businesses can draw from its success. The club’s influence in shaping the landscape of global sports is profound, offering insights into successful branding that can be applied across industries.…

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Why Brand Strategy is Important

The most successful companies in the world, including Google, Amazon, Ferrari, and Walmart, all have something in common. Everyone globally can recognize their brands and know what those names stand for.

Brand strategy

Branding strategy is basically a foundational pillar of businesses. Just presenting a unified brand message may increase your profits by more than 20%.

In fact, many companies spend millions each year to craft the best approach to the brand. But this is not the only reason businesses work with a brand strategy. Other reasons include the following:

1. Stay Focused and Create Clarity

It is simple to wander around from one idea to another with nothing substantial to guide you.…

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