Key Takeaways

• March Madness 2025 delivered record-setting viewership despite fewer early-round upsets.
• The men’s tournament reached 32-year highs in early-round television audiences.
• Fan attendance surged, with sold-out Final Four venues drawing global representation.
• The women’s tournament achieved its third-highest attendance and strong broadcast growth.
• Increased visibility from record audiences amplified exposure for collegiate athletes.