Key Takeaways

• Customization attracts younger generations and builds loyalty by offering personalized products and services.
• Small businesses are vital employers, providing jobs to nearly 60 million workers in the U.S.
• Employee development and supportive workplaces improve retention and competitiveness.
• 20% of small businesses fail within the first year, underscoring the need for financial and strategic planning.
• Differentiation through branding, quality, and technology helps small businesses stand out.
• Innovation and adaptability are essential for long-term growth and market relevance.