If we were to take a poll in small business marketing departments throughout the country, we’d likely discover that very few are effectively and accurately tracking success. Would you count yourself among this cohort? If you aren’t using the right KPIs, then the answer is yes.
Why KPIs Matter
How do you really know if your business is performing well in terms of marketing success? If you’re like many business owners, you probably don’t. Most have very little insight into how different marketing strategies and efforts are doing and whether or not they’re producing positive results.
This is where KPIs – or key performance indicators – come into play.…
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