Haden Kirkpatrick: Understanding How Modern Insurance Pricing Works

Insurance pricing

Key Takeaways

  • Modern insurance pricing combines actuarial science, human expertise, and artificial intelligence to balance fairness with financial solvency.
  • Actuaries, underwriters, and adjusters work together to create and refine rates using data, probability modeling, and real-world claims feedback.
  • Usage-based insurance (UBI) and IoT technologies enable granular, behavior-driven pricing rather than broad demographic assumptions.
  • Dynamic pricing engines powered by AI allow insurers to adjust rates in real time based on market shifts, inflation, and claims trends.
  • Policyholders can actively lower premiums by adopting measurable risk-reduction strategies such as safety upgrades and cybersecurity protections.
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