Key Takeaways

• The “We Give Blood” campaign is a Big Ten–wide, Abbott-sponsored initiative that promotes blood donation through intercollegiate collaboration.
• Universities act as organizing hubs, coordinating students, alumni, and communities with accredited blood collection partners.
• Donations are verified, logged, and tracked publicly through leaderboards to encourage sustained participation.
• Each donation is treated as potentially helping up to three people, making impact measurement central to the campaign.
• In 2025, the campaign recorded over 83,000 donations and awarded a $1 million health grant to the winning university.