Is Social Media Really Dead?

“Social media as we know it is dead.”

That provocative line, echoed by Meta CEO Mark Zuckerberg in recent interviews and shareholder calls, is making waves across the tech and business worlds. But don’t be fooled — Zuckerberg isn’t pulling the plug on Facebook, Instagram, or Threads. He’s simply pointing to a truth that’s been building quietly for years: the social web has fundamentally changed.

Feeds are algorithmic. Engagement is collapsing. Authenticity is scarce. Attention spans are shrinking. And users? They’re evolving — rapidly.

But here’s the catch: social media isn’t dying — it’s mutating.

We’re now entering a new era, one where commerce, community, and content merge, giving rise to entirely new forms of engagement like live shopping, short-form video commerce, DM-based sales, and creator-led product launches.…