Key Takeaways

• Netflix successfully pivoted from a DVD rental service to a global streaming platform by anticipating broadband adoption and changing viewer habits.
• The subscription model, with flat monthly pricing and no late fees, created predictable revenue and differentiated Netflix from traditional rental competitors.
• Investment in original and local-language content gave Netflix control over its supply and helped it stand out in an increasingly competitive market.
• Global expansion and strategic partnerships with device makers and telecom providers accelerated subscriber growth and market penetration.
• Diversification into multiple pricing tiers, experiments in gaming, and continued content investment help Netflix sustain its competitive edge.