Comments on: Facebook Strategy For Your Small Business

By: Claudia

Claudia — Mon, 05 Sep 2011 21:14:08 +0000

Thank you for taking the time to post this information. I really need to work on my Facebook business page and this page will help me.

By: The 50 Best Tips for Small Businesses on Facebook | BSchool.com Business Schools Directory

Wed, 04 May 2011 04:04:20 +0000

[...] Connect with existing customers: Instead of trying to use Facebook to find leads, build better relationships with your existing customers. [...]

By: Mark

Mark — Thu, 07 Apr 2011 14:34:47 +0000

It seems like these Community pages will become irrelevant, especially since they are a messy hodge podge of information. This is virtually putting the activity of brand community management for all brands into the hands of FB, a task they are not capable of properly managing or maintaining.

By: janice

janice — Sun, 20 Mar 2011 02:34:55 +0000

I absolutely agree with you that most people are on FB to personally connect. However, if they are already friends of yours and have interacted with your business you probably will stand a better chance in getting their attention on FB for “special” promotions. I am currently developing a fan page for my brother, an investment advisor. Who will use the fanpage as a marketing tool to generate venture capital for a new community based project.

By: Marni "The MacAngel" Melrose

Marni "The MacAngel" Melrose — Fri, 18 Feb 2011 13:13:06 +0000

Hi Lucy,

Yes. I completely agree with your thoughts. I have been able to build a strong twitter following, but have been really challenged with the facebook page. Thanks for making it clear to me. I am going to modify our strategy and see what happens.

Shine On,
Marn

By: Facebook for Small Business | Business in General

Facebook for Small Business | Business in General — Tue, 12 Oct 2010 16:35:15 +0000

[...] it really well: “Here’s what no one in the social media space seems to want to say: Facebook is a difficult place to reach new eyeballs organically if you do not already have good brand awareness. There I said it. If you are trying to use Facebook [...]

By: Marty Apgar

Marty Apgar — Sun, 25 Jul 2010 01:02:25 +0000

So glad to read your take on Facebook for business. I created a wall, set up a pay per click account, and have waited for anything to happen. Have yet to have to pay for a single click for Route 66. Have not had a single adoption as a fan, a fave, a friend with this.

Yet, I saw an article in USA Today on Thursday about 2 businesses that attribute their success to being on facebook and twitter. So I went back to Google, and found you. Think I’ll chalk the 2 businesses up to the ‘oddity’ rather than the ‘norm’.

By: Isha Edwards Brand Mktg. Mgr

Isha Edwards Brand Mktg. Mgr — Mon, 28 Jun 2010 06:12:50 +0000

I agree. Great perspective! I would apply the same principles to other popular social networking sites including LinkedIn, MySpace, Twitter, and even YouTube.

Jumping on the bandwagon just because everyone is doing it, is rarely justified…

By: Ron Krager

Ron Krager — Wed, 16 Jun 2010 22:48:52 +0000

You just saved me from taking the leap into the abyss of making a large time/energy commitment for a little gain. I’ll now concentrate elsewhere and use FB on the tail end.

What do you think about advertising on Facebook to find new customers for our online business?

thanks
Ron K

By: Joyce

Joyce — Thu, 10 Jun 2010 15:57:49 +0000

Excellent post, very enlightening. I think you hit the nail on the head with this one. Just a tweak in the perception/expectations makes having a facebook page/business twitter account worth the time & effort invested.