For any person who is focusing on SEO campaigns for a business, it is essential to know about long tail keywords. Long tail keywords can be the difference between a successful business website, and one that nobody visits. They are especially important for people running small businesses, as you don’t have some large team handling your SEO efforts.
If you are using long tail keywords in your SEO strategy (and you should be), here are 5 things that you should remember to help you dominate the competition.
1. Stay Focused on Your Subject
The point of a long tail keyword is to find a phrase that people are searching for a lot, but not one that every other company is also going after. By adding more words to your phrase, you make it more unique, and therefore less likely to be used by your competition. However, in the quest to find some specific, yet broad enough to be common, we can often lose focus on what the keywords are supposed to be about. Bringing a ton of people to your website may be great, but if they all end up leaving because your site isn’t what they are looking for, it won’t matter much. So remember to keep your keywords focused on your subject, and to not go astray simply because you think it will get you visitors.
2. Be Creative
In order to find good long tail keywords, you need to be creative. Remember that a lot of other companies are going to be doing the same thing as you, so you need to think outside the box. Use things like a thesaurus to find other words that you could use in your keywords. Approach your website from different angles and brainstorm different keyword ideas. The more creative you can get, while sticking to your topic, the better.
3. Don’t Be Afraid Of Competition
When you are doing your keyword research, it will be a rare occurrence if you find a keyword that no other company is trying to go for. Just because another company is going after the same words as you however shouldn’t keep you from doing the same. Assess the competition, and see if you can beat them. Some companies may have moved on from targeting that keyword, and you’ll be able to slide into a top position.
4. Don’t Go Too Long
While the point of a long tail keyword is to be more specific, you don’t want to take it too far. Remember that you also want keywords that people will be searching for, so trying to target a 12-word sentence may be a little bit too specific. According to WebitMD.com, a Local SEO company in Los Angeles, 4- 6 words is usually a good length for a long tail keyword.
Lastly, always do your research. You may think up a great keyword phrase that suits your business, but if no one is searching for it, it won’t do much good. You want to find long tail keywords that people are using, and also fit you. The only way to know this is to do keyword research. Find out what words work, which ones don’t, what your competition is, and anything else you can find. The more you know, the better.
If you can use the tips above, you should have no trouble dominating with long tail keywords. They can be the lifeblood of your business website, so be sure to learn as much as you can about them, and to always pay them special mind.