Amazon will always be the king of e-commerce, but that doesn’t mean there’s no hope for you in selling some awesome stuff. There are strategies that you can take to be a great competitor of Amazon.
Keep in mind that you want to be optimistic and not someone who keeps saying “how will I ever succeed against Amazon?” When you are confident and willing to learn, then there’s nothing stopping you. In fact, there is so much to learn from Amazon optimization specialist. These experts can provide you with insights on what makes Amazon very successful.
Fortunately, there are also some tips and tricks that you can use to help you compete with Amazon.
Narrow your Niche
One of Amazon’s weakness is that it sells everything. Unfortunately, we can’t be good at everything, it’s practically impossible. If you are in competition with Amazon, the best strategy is to be an expert at one thing.
You don’t want to sell everything, you want to sell what you’re good at. That means you will have to choose a niche that you are an expert in, and target those keywords. Through content marketing, you will become an influencer or expert at a particular niche. People often trust the experts, and will most likely to purchase from you because you know what you’re talking about.
Do Something Radical with your Shipping Method
Members of Amazon Prime can get two-day shipping for free, and the next day shipping for just a couple of dollars. This means you want to be creative in your shipping methods. For example, Zappos score major points by delivering the customer’s package before the anticipated arrival date. In this case, you don’t have to offer free shipping, but you can create a shipping service that exceeds expectations.
Create a Subscription Service
The subscription service is a smart way of selling your product. This will allow you to connect with your customer and develop a relationship as well as a revenue every month or year.
Make Sure you have Excellent Customer Service
Since Amazon is a huge company, they don’t have time to strengthen their customer service. In fact, their main weakness is the customer service and people are often complaining about it. This is something that you can do for your business. If you ramp up your customer service experience, you can definitely garnish a lot of positive reviews and sales.
Building a Fanbase
It’s important to utilize social media and content marketing to spread the word about your product. People love to interact, discuss, and learn new things. It’s a part of human evolution to grow and be better. If you have knowledge that you can spread, you can end up creating a huge fan base that is eager to learn from you. Through these group of passionate individuals, you can easily convert them into sales.
Amazon may be the leading marketplace for e-commerce, but that does not mean there’s no hope for you in creating your own ecommerce business. If you follow these tips and strategies, you are on your way to a successful business. There are things that small owners can do that big corporation like Amazon is incapable of doing. For example, because Amazon sells everything, they cannot provide a specific product or target deeply towards a specific niche.
However, a small e-commerce business is able to provide that to the market. Another thing is that a small e-commerce market can provide the public with excellent customer service that corporations like Amazon may not be able to beat. The moral of the story is that every entrepreneur whether big or small has both strength and weakness that makes them successful in the marketplace.