Mobile marketing is a new breed of digital marketing. It targets audiences that use handheld devices, like mobile phones, tablets, and the like, to access the internet daily. In other words, online marketers these days can create successful mobile advertising campaigns to increase their customers base significantly.
The importance of mobile marketing
The number one reason that mobile marketing is crucial for all kinds of businesses is that it’s easier to advertise products and services and to communicate with an audience using it. This is why the world of marketing has shifted to the mobile-first path, leaving behind those that don’t use mobile marketing.
In the modern age, people want instant everything. People want and expect convenience from the companies and brands they get products and services from. Consumers appreciate it when their favorite brands are just a few clicks away, be it for checking out new products or being able to get first dibs on a new sale or promo.
Mobile devices have become indispensable. Being mobile has become a necessary part of life these days. So if your business is using mobile marketing when launching a new product or service (or to promote your brand in some other ways), then you can easily tap your target audience by going the mobile route.
SMS and MMS are two great ways to advertise almost anything. Is your business running a sale? Send a text message blast to your customers to let them know about it without having to pay for ads (on your local newspaper, or radio stations, etc.).
Top mobile marketing tools in 2019
Here are some of the top mobile marketing tools in 2019:
Google My Business and Yelp
Reviews are crucial for any business, company, or brand. Consumers turn to customer feedback to get an idea about a particular brand, product, or service. Reviews are also important decision-making factors that help people make informed decisions. Google My Business and Yelp are some of the most trusted review sites in the cyberspace. They help connect an audience to a particular business or company by providing valuable information to those that need it.
Google’s Mobile-Friendly Test
Before you can promote your business using mobile gadgets, first, you need to make sure that your website is mobile-friendly. This is where you will need the Mobile-Friendly Test tool, which makes it easier for online marketers to determine their site’s mobile-friendliness by creating a detailed report showing how your site appears or looks like on mobile devices.
This is one of the best native advertising platforms, according to many marketers. It helps brands and advertisers reach their target audience using a global publishers network. It also uses various advanced tools to target mobile device users only. This allows any business to promote their products or services to a very targeted audience, which naturally can increase conversions.
Facebook, Instagram, Twitter, and Other Social Media Platforms
These social media networks have hundreds of millions of daily users (and billions monthly) that post millions of photos and videos daily. Now, imagine tapping into this market and promoting your brand to millions of people. Not only will you be able to have a wider reach, but you’ll also be able to personalize your campaigns to access your target market in a more meaningful, more engaging manner.
Using banner ads is one of the oldest ways to market your brand. Companies and platforms such as Bannerbit.com, AdMob, and Airpush, can help you find the best places to publish your banners on certain mobile apps.
Promoting your brand doesn’t have to be hard. Using these top mobile marketing tools and platforms will surely make your marketing activities more bearable and your campaigns more effective.