Owning a small business can be tough. You’re competing with big brands but with less money and resources. As a small business owner, you might find that you’re constantly struggling to make your presence known in the industry. Sometimes, it feels like you’re screaming into the void.
While owning a small business can be difficult, there are plenty of ways to make your business stand out. Here are 5 ways to promote your small business.
Make a great ad
At their worst, ads can be dull, stereotypical and irritating. A bad ad can make us want to quickly change the channel or put the TV on mute. However, effective ads can be hugely beneficial for a small business.
The best ads make us laugh, cry and change our way of thinking. They’re memorable. So, if you’re able to make a great ad that sticks in people’s minds, your small business will grow rapidly. Think outside the box and make something great.
Use social media
The great thing about owning a small business right now is that you don’t have to put loads of money into your marketing strategy. There are plenty of free resources you can use to promote your business, such as social media.
By regularly posting funny, educational or inspirational content on Instagram, Facebook and Twitter, you can gain a following without spending any money at all. Social media also creates the opportunity to reach out to influencers and getting them to promote you on their pages.
Design a user-friendly website
All businesses need a website. Without one, your services will be difficult to find and you’ll lose out on customers. Most people will pick a business that’s online just for ease, even if it has fewer positive reviews. So, it’s important to create an attractive website that’s easy to use.
Make sure it’s fast and easy to navigate. You’ll lose out on customers if they have to wait for a page to load. If you aren’t sure how to create a website, plenty of marketing agencies will be able to help.
Webinars are becoming increasingly popular, especially with Covid 19 preventing people from attending events face to face. But how can a webinar promote your business? By hosting webinars, you will gain a reputation as someone experienced in the industry. This will give your business new credibility.
You can also use webinars to connect to customers and get a better sense of what people are looking for. You’ll gain loyal customers who promote your brand.
Generally, there’s never anything to lose by creating content. The more you put out there, the more attention you will gain.
So, what content can you create? Expert but simplistic articles are great, as they direct traffic to your site and can address interesting topics. Short videos are also popular, especially on social media channels. Even webinars can be broken up and used as content on social media pages.
So, get creative and make some exciting and meaningful content.