How successful is your landing page? Could it be better? Should you place that Call-to-Action button at the top or bottom of your page?

A/B tests help you test and control against a variable and find out which variable option determines the best response. Artificial intelligence (AI) is capable of measuring the same type of responses, albeit, in a better way. In this post, we will explore the benefits of AI and how it can complement your A/B tests.

How AI is Surpassing A/B Tests

Marketers have depended on A/B or split testing to find out the best performing aspects of their website.…