Most business owners today are aware of the importance of a website. Even with the prevalence of social media, a website helps to establish a business as legitimate and professional. However, while it’s fair to say that a website is a requirement for doing business, don’t look at it as simply another expense, or a box to be checked. Instead, view your website for what it is: a fantastic opportunity to build your brand.

Seeing your website from this perspective will help you create a better site that uses the full potential of the internet for establishing and growing a successful business.…