5 Signs That It’s Time to Hire a Marketing Professional

As a business becomes more established, it’s not unusual for it to acquire new staff as time goes on. The positions offered normally revolve around sales and customer service, and these employees will be carrying out an important role within the business. However, there are some instances where we may need to look at the bigger picture when it comes to the business, especially in relation to marketing.

Hiring marketing professionals

In the early days, it’s not unusual for the business owner to carry out their own marketing, but as the business grows this can be difficult. If you’re currently on the fence as to whether you should enlist the services of a marketing company, then it may be worthwhile considering the following.…

Continue reading

Can You Get a Small Business Loan With Bad Credit?

When you start a business, there’s a very good chance that you are going to need some extra capital. Whether you need money to hire and train employees, to pay for office space, or to buy inventory, it seems there is always something to spend money on when you start a business.

Small business loans

The great news is that there are so many options out there for finding the funding you need, from small-business loans to lines of credit. But what if your credit isn’t exactly stellar? Can you still get a small-business loan with bad credit?

The answer is yes, but it may be more challenging than you think.…

Continue reading

Employee Onboarding 101

Starting a new job can feel almost scary. You’re a little unsure about what your exact job duties will be and you might even question how well you’ll like your co-workers (as well as how well they’ll like you). Everything is new and different when first getting to know the business that is now responsible for helping you earn a living, which can be slightly overwhelming to say the least.

Onboarding

Though some level of nervousness and anxiety is normal, there are several things employers can do to help their new staff’s first day feel more welcoming, helping to ease their nerves and relax their concerns.…

Continue reading

5 Ways to Make Your Office Eco-Friendly

Our efforts to go green and do better for our planet do not have to stop at home. If you are a business owner, there is a lot of things you can do to make sure your office is as green as it can be.

Eco-friendly office

There are numerous opportunities to make your office eco-friendly, from switching to green lighting options, choosing recyclable materials for the furniture and supplies and others that will make your office environmentally aware. In this article, we are going to propose a couple of ideas you could implement towards a greener office.

Appoint a Sustainability Department

Choose a number of trustworthy employees to spearhead the sustainability team at your office.…

Continue reading

Want to Flourish Your Business? Try the 4 Splendid Couponing Strategies!

Whether your business revolves around fashion industry, craft, and arts or any other sector, coupons should be one of the major ways to build a loyal customer base. Well, if you haven’t tried yet then just make a move soon!

Couponing strategies

Moreover, if you keep a keen eye on Marks And Spencer or any such top-notch brands then you can notice there is a continuous flow of deals, coupons, and offers from the same to which people get attracted usually. Yes! This is one of the eminent reasons behind the grand-success of such businesses.

Want to sky-rocket your sales like them? Then, here is a list of some of the most potent ways through which you can offer coupons frequently to your customers and entice them to buy whatever you are offering again and again.…

Continue reading

6 Branding Tips for 2018

The only way to truly be competitive in the modern marketplace is to continually adapt to the new demands and challenges consumers are placing on you and your competition. While it’s easy to be complacent, allowing your business to be contented with what it has currently is a recipe for complete doom and upheaval in the future – the not so distant future!

Branding 2018

Here’s 6 branding tips you should adapt and use leading into 2018 and beyond:

1. High end “real” video – likeable, shareable, emotive – must be at the forefront of branding

I’m not talking about product placement videos either.…

Continue reading

5 Things Every Entrepreneur Should Know: Tips From Real Businesspeople

Unless you’re keeping news of your pending launch tightly under wraps, you’ve probably been inundated by well-wishes and offers of assistance. Whether you know it or not, you’ve got a lot of people rooting for you.

All this support can be overwhelming, even confusing. How do you sort well-meaning but misguided advice from truly valuable nuggets of wisdom?

Startup mentoring

Turning to successful businesspeople could offer some clarity. You might not be able to get Bill Gates on the phone, but you can certainly benefit from the experience he’s gained over a lifetime of fantastic success. Ditto for any number of other high-profile entrepreneurs.…

Continue reading

Andrew McCubbins and His Telemedicine Venture Helping Thousands Access Healthcare from Home from Salt Lake City Utah

Andrew McCubbins is an entrepreneur and philanthropist who has steered multiple ventures into successful multi-million dollar businesses. He believes in going against the crowd. In second grade, he was selling candy to school kids and that is when he realized he had an entrepreneurial skill that he could use to make money.

Andrew McCubbins

photo credit: Inspirery

Like most successful entrepreneur Andrew McCubbins has a knack for identifying problems around him and using his entrepreneurial skills to solve them. His telemedicine initiative – Bronson Medical– was started after his seven-year-old daughter got strep throat several times.

He decided that the entire process of seeing a local medical provider needed to be simplified.…

Continue reading

Bad Breath Can Ruin Your Career – Seriously! (Infographic)

Halitosis is nothing to joke around about. Not only does it make the people you talk to at work and in life want to vomit at the mere thought of communicating with you, it can literally kill you! Looking at the infographic on this page, you’ll note that at least 60 percent of people suffering from bad breath are also much more stressed than their minty fresh counterparts.

Bad breath in the office

There’s no “U” in bad breath!

Now, you might be fine with elevated cortisol and the effects it has on your long term health, including high blood pressure, heart disease, weakened immune system, and the slow and steady destruction of your brain.…

Continue reading

The Three Pillars of Online Reputation Management

If you have run a brick-and-mortar store before, you know just how damaging one customer’s negative experience can be to your reputation in the neighborhood. Infamy carries an impact several orders of magnitude larger on the internet.

Reputation management

You are no longer dealing with the perception of the hundreds or thousands of people living in your area. It’s now about the millions of people online who may come across the complaint. That’s why online reputation management is so vital. We look at the three ways of protecting your brand on the internet.

1. Great Content

First impressions last. One of the most effective ways of increasing your credibility online is by creating high quality content.…

Continue reading