Marketing: 6 Reasons You Shouldn’t Ignore Custom Stickers & Labels

The power of a promotional sticker is invaluable. They’ve been around for many years in Australia and they keep gaining strength as a promotional tool. With the emergence of social media, many people tend to focus too much on the technical side of marketing and forget about the golden oldies. Stickers never go out of fashion, they are long-lasting, attractive and cost-efficient.

Custom stickers on laptop

Here are 6 reasons to pay attention to sticker and label marketing to ensure you don’t miss out:

1. Versatility

In the beginning, stickers were used mainly as bumper stickers and for kids to stick on their school binders.…

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5 Effective Budgeting Tips for Small Business Owners

Budgeting is an important part of running any business. For small businesses, being able to properly manage and account for all funds coming in and going out can make a huge difference to the amount of profits being made.

Business budgeting

1. Learn to create a business budget

Doing your own accounting is a great way to keep track of your income and expenses. You would need to know how to create a business budget that is right for you and keep to it. lets you know exactly where you are financially at all times. Learning to use a spreadsheet, can help you keep track of your expenses and compare your performance over time.…

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Does Your Business Need Project Scheduling Software?

In 1748, Benjamin Franklin said to a young tradesman that “time is money.” Franklin’s words couldn’t ring any truer today, especially in time-constrained industries like aerospace, military and the construction industry — industries where time is literally money when deadlines are looming. Missing a deadline is something that you really don’t want to see happen if you’re launching a spacecraft or constructing a building, as doing so can have disastrous consequences to your business.

Using Project Scheduling Software

Let’s take the real world example of the well-known Sydney Opera House in Australia, which was started in 1959 with an initial budget of AUS $7 Million.…

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Benefits Of Pest Control For Businesses

If you are running a business like a hotel or a restaurant, the last thing you want to see are pests. You cannot hope to reach the upper echelons of the industry you are in if you can’t even manage to keep out pesky intruders from within your premises. Trust us when we say that spraying insect repellants and placing in traps are never enough to keep them out. If you truly want to do away with pests, you must avail the services of a company like https://joshuaspestcontrol.com/locations/kansas-city/.

Pest control benefits for business

If you are a new entrepreneur, we understand what you are worried about.…

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Proper Domain Name Considerations For New Business Owners Going Online

Just imagine how much business you’re losing every time a user mistyped your domain name or worse – forget it. Sometimes the word is hard to spell, maybe it doesn’t make sense, or perhaps it’s unremarkable.

Online consumers are prickly people. They won’t spend precious time looking for your location and most of them would just consider other similar product or service on offer.

Domain name choices

Understanding how to name your website can help you distinguish your brand from competitors, attract new customers to your website, and even prevent spammers from stealing traffic. Confusing or generic domains cause customers to end up at a competitor’s site.…

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Taking Account – The Benefits of Upgrading Your Financial Systems

For most business owners the day to day running of their company makes huge demands on their time and energy. It may not even have occurred to them that their business could run more efficiently or that their cash flow could be increased and their customer experience be enhanced, simply by upgrading their accounting software.

Finance team meeting

Often this is a case of ‘if it ain’t broke then don’t fix it’. Unfortunately, in many instances, this can be an expensive mistake. To truly appreciate the advances made in small business accounting software and to understand how they can benefit your business, I have devised a few pertinent questions which can identify how your current accounting system may be letting down both your business and your customers.…

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4 Tips to Keep Better Control of Your Inventory

Inventory control isn’t just an issue for small business owners, it has almost shut the doors of major corporations. According to reporting by Business 2 Community, JP Morgan lost a staggering $6 billion in 2012 due to inventory spreadsheet errors. They also report that Hershey’s once failed to deliver $100 million in candy to stores in time for Halloween due to a failure in their supply chain system. It’s easy to see how quickly poor inventory control can put your business into an unstoppable free-fall, but difficult to know how to actually tackle it.

Inventory management and control

From the automotive business to medical field, there are ways to get a better handle on your inventory to keep your business running smoothly and profits intact.…

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Connecting with Customers in Ecommerce: Why CRM is a Must-Have

Ecommerce isn’t a forgiving industry. If you’re one of the millions of online retailers that’s competing to earn the business of new customers, the lack of proper tools at your disposal could be what’s holding you back. The good news is that with the right marketing weapons, you can expand reach and nurture new as well as existing customer relationships to great success.

CRM for Ecommerce

Along the way, make sure you don’t overlook the benefits of a CRM for ecommerce. Here’s how it can help you earmark new accolades.

How Ecommerce CRM Works

Unlike traditional CRM, which is a lead-gen tool, ecommerce CRM has changed the game for this newer and evolving industry that’s currently undergoing explosive growth.…

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7 Main Points a Young Marketer Should Pay Attention To

Students learn about the basics of marketing at colleges and universities. They’re also taught how to apply this knowledge in real life. Today, institutions of higher learning strive to keep up with the times by offering trendy majors, such as social networks or CRM. In this industry, things change even more quickly than Lady Gaga changes her weird dresses during one show.

Marketing education

photo credit: Augstudy.com

Of course, students can find out how to write an academic essay on conversion optimization, marketing automation, tag management, and much more. Nevertheless, training courses in these areas are practically non-existent. As a result, young people getting diplomas of marketing professionals do not have any real-world knowledge.…

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8 Reasons Why Strong Branding Is Important for New Businesses

Many small business owners overlook branding efforts because they see themselves as a business and not a brand. Global giants like Amazon, Disney, Facebook, and Samsung started as small businesses. The reason why those companies are successful is that they branded themselves. But what’s a brand? A brand usually represents the perception of people on the reputation, customer service and advertising from a company.

Ferrari Prancing Horse logo brand

Every business needs branding regardless of its size. Let’s jump to the eight reasons why building a brand is essential for a new business.

1. Branding Supports Advertising

Advertising is a crucial component of branding. The chosen medium and the targeted demographic constitute to the brand.…

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