Print Marketing is Still Highly Valuable for Your Small Business

Some small business owners believe that digital marketing beats print marketing in the modern era. However, 56 percent of customers believe that print marketing is more trustworthy than other avenues of marketing according to Alliance Business Services. The irony here is that in many instances your small business, product or service will only stand out if you use traditional print marketing tactics.

Print marketing is still valuable

Why print marketing is still valuable

Print marketing is still relevant in 2019 because of its tangibility. You don’t have to use a gadget to access print media, and it has a sense of permanence to it. That sense of permanence that a postage stamp collector would feel with his or her collection.…

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Finding Out The Cheap and Exclusive Car Insurance Policies With Ease

The high rates of car insurance premium have been a significant reason why many avoid investing in the car insurance policy. Well, the same is the biggest mistake committed, which can count much on cost.

Finding car insurance policies

Car insurance is a vital step which should not be neglected. The insurance cover plays a significant role in overcoming the unexpected financial expense in case of any event leading to breakdown or theft of company cars. The primary perspective of the policies and its potential to save the individuals from the financial trap makes it a recommended choice.

Insurance considerations on costs

Have you ever wondered why do the insurance premium cost so much?…

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Here’s What You Need to Know About Content Syndication & How to Get Started

Content syndication is a great way for business owners and/or bloggers to capitalize on audiences that other publishers have already built. With this strategy, you can benefit from additional opportunities, and even sales.

Content syndication tips

If you want to establish thought leadership in your niche, you need as many eyes on your content as possible. With content syndication, you can achieve this. Here’s what you need to know:

What is Content Syndication?

One of the first things you’ll need to know is what exactly content syndication is. Content syndication is a method where content that you’ve created is pushed to other sites as well.…

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9 Tips for Branding and Marketing a Start-up Business

Successful entrepreneur and marketing expert Luke Lazarus recommends focusing on brand messaging as a path to success. With an extraordinary record of building and selling four new businesses in Australia in only 10 years, he counsels new business owners on the proven methods that led to his success instead of continuing as a serial entrepreneur.

Startup marketing and branding

Lazarus regards most entrepreneurs as “highly intelligent and generally talented,” but his experience as a consultant informs his opinion that they lack basic skills in branding their business. His solutions can increase their chances of avoiding the high failure rate of many startups.

The importance that Lazarus places on branding appears emphatically in a review of its components in Medium.…

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How to Use Animations in Your Marketing Campaigns

Animations have been part of marketing campaigns for several decades now. Starting with stop motion graphics in the forties, animation has been pivotal in campaigns targeted at capturing audience interests and creating brand recognition. The use of animation in online advertising has spurred over the past decade thanks to faster internet. Explainer videos, YouTube advertising and viral video marketing campaigns have all enabled businesses to create effective brand narratives, often at very low budgets. In fact, according to one survey, more than 87.5% of marketers used visual content in over 50% of the articles they published.

Animated image of the Earth

Thanks to modern animation software apps, there is greater ability than ever to produce animation at relatively low budgets.…

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The Advantages of Using VoIP for Your Business

VoIP or voice over IP technology has been around for a while and is being used by businesses big and small. VoIP uses broadband internet to transfer voice data in the form of digital packets. While it can be used to reduce your overall costs on calls, this is not the only reason why VoIP can be such a powerful tool. The fact that it digitizes conversations makes them much easier to search, classify, mined for data, distribute, and store. Let’s take a look at some of the many benefits VoIP could have for your business.

Entrepreneur hold smartphone while using VOIP

Cooperates Better with Omni Channel Tools and CRMs

One of the things that make VoIP such a great solution is that it can have a profound impact on your customer relationship management process.…

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5 Questions and Answers About Using Balloons At Your Car Lot

Whenever you drive past a car dealership, regardless of whether it’s a dealership that sells new cars or used ones, you’ll almost always see numerous colored balloons that are tied to the cars, financing signs, and sometimes even the building itself. But if every other dealership is using balloons, then why should yours too? Do balloons really have any effect? How long do they last? What are they made out of? What else can you use them for?

Colorful balloons on car lot

These are just a few of the questions that you may have regarding car lot balloons if you are considering owning your own dealership (or if you’re just curious).…

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How to Create Smarter Inventory Management Solutions

Inventory management is about much more than just tracking down missing items. It’s about increasing your business’s efficiency, keeping shrinkage as low as possible, and ensuring that inventory counts are accurate. With accurate counts, you’ll never over-order, and you’ll always have your customer’s favorite items in stock.

A happy customer is a paying customer after all, so why not keep your inventory counts accurate? Here’s how to create smarter inventory management solutions for your business.

Man pointing at area of inventory management chart

Start with Your POS System

If you’re using a bulky, outdated cash register for your POS needs, it’s time to upgrade and move into the future.…

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5 Ways To Effectively Expand Your Retail Business

Every business needs growth but with growing competition, retail businesses are finding it extremely hard to expand their business presence.

Unique retail store welcome sign

Here are 5 ways through which retail businesses can effectively increase their business.

1. Leverage The Power of Online Marketplaces

An online marketplace is an ecommerce site where you can list your products and generate extra orders for your business. It is easy to list your products on popular marketplaces and you start to receive orders once you products are listed and they become popular. You need to pay a commission to the marketplace on every sale that you are able to generate.…

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Staying Secure When Moving To The Cloud

Cloud computing is irrefutably among the prominent new technologies that are increasingly becoming widespread today. This popularity and increased migration of applications, data, and other vital elements from an on-site data center to the cloud is owed to the benefits that businesses stand to reap.

From allowing you to work from any place and increased agility to reduced expenditure on costly hardware, the list of perks is undeniably long.

Coworkers examining data stored in their cloud based server

With the growing hype surrounding cloud computing, it makes perfect sense to flip the coin and focus on security concerns. Even though you may regulate the information you share with your preferred cloud service providers, you lack control of the parties who can gain access to it.…

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