You can probably recite your business’s elevator pitch by heart. You’ve said it, or something like it, hundreds of times in casual and professional conversations alike.
Now, would you feel comfortable turning that elevator pitch into a full-length business directory profile? If you have a business website and a presence on LinkedIn, you’ve already taken steps toward making this a reality.
LinkedIn and your company website aren’t quite the same as, say, Crunchbase or Angel.co, however. Business directories are different beasts. Not less important, just different.
Different media demand different tactics. That shouldn’t be a heavy lift for you and your team.…Continue reading