Let’s Talk: What is Conversational Marketing and Why it Matters

Two-way communication is necessary for building any healthy relationship. For business owners, open conversation is vital to understand customer needs and provide services and recommendations that solidify trust and confidence. It’s this understanding and intelligence that make good business owners even better, and make customer relationships strong.

Conversational marketing

These important conversations are probably commonplace in most in-person customer interactions, but when it comes to your marketing communications, does the conversation stop?

Often, when marketing to their contacts, business owners rely exclusively on less effective, one-way communication channels like email. But some successful businesses have begun to leverage conversational marketing to more deeply engage clients, improve loyalty and increase revenue.…

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5 Ways to Make your Small business More Energy Efficient

Looking after the environment isn’t just for multinational corporations. Small businesses have a lot of reasons to get involved as well.

Small business goes green

As a small business owner, you probably already know the importance of being energy efficient. But most business lack the data, expertise or time to implement it properly. A lot of small business owners simply don’t know where to start or how much to spend on making their business energy efficient.

So, here are five simple things you can do right away to cut the energy your business consumes:

Switch to Laptops

It’s hard to imagine a workplace without computers now, but desktops aren’t really necessary for most professions.…

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How to Cut your Business’ Carbon Footprint by 30% in 60 Days

Your business has a responsibility to tackle carbon emissions. A consensus by NASA concluded that over 97% of climate scientists agreed that the Earth’s climate has increased and that urgent action is needed. The Paris Agreement on climate change is a step in the right direction with over 190 countries agreeing to implement eco-friendly changes in their economy in a bid to combat climate change.

Replace your office ligthing with eco-friendly light bulb

photo credit: Tracitodd / Flickr

Although it’s good that several of the world’s governments have agreed to take action, it needs to be implemented at the domestic level. Business owners need to improve the sustainability practices of their business.…

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The Only Trade Show Marketing Checklist you Need (Infographic)

Did you know that 59 percent of trade show attendees buy after the show is over? This is the reason why many businesses do trade shows wrong. Let me explain.

Trade show participants

photo credit: iAVM WHQ / Flickr

Trade show rocks – but…

I attended trade shows, particularly those related to real estate, tech, and business opportunities. I enjoy looking for opportunities (and something to buy!) while observing the current state of the industry.

As I visit booths after booths, I can’t help noticing that not all the staffs are engaging, knowledgeable and helpful. I end up getting boring pitches – including those that seem to come from a snake oil salesman, to be honest with you.…

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Government Health Insurance Entities Need Renovation to Counter Private Players

Health Insurance is one of the basic needs of an individual, critical to safeguarding short and long-term health contingencies in the midst of an ever-increasing rises in the cost of healthcare. Global healthcare spending is slated to accelerate further, according to a report by Deloitte, where it has been stated that it is expected to rise at an average of 5.2% a year between 2014-2018, to $9.3 trillion. While the governments of countries like France, Germany, UK and Australia provide national healthcare services through taxation, regulation and legislation, many other nations are still to catch up.

Female doctor explaining diagnosis to her female patient

Though health insurance has been a commodity provided by Governments at large, over the past decade, private health insurance has been playing an increasingly important role in the world.…

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3 Tips for Transitioning to Overtime Compensation Compliance

By now you’ve heard the news: The Department of Labor issued revised overtime compensation guidelines earlier this summer. The decision will impact an estimated four million Americans and increase the salary threshold for overtime exemption from $23,660 to $47,476 annually.

As small business owners look ahead to December 1, the overtime compliance deadline, many know that they will have to make changes. The larger question facing small business owners, however, is how to implement necessary reforms. I’ve outlined a few tips below.

Tip #1: Take a lesson from millennials

Millennials are much decried by Gen Xers and Baby Boomers for their dependence on technology.…

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Compelling Benefits of Going for a New Launch Condo Instead of Old Property

As a business owner, you should always find ways to make money works for you.  Investing in financial markets is great, but real estate remains one of the most reliable form of investment, especially in growing region like Singapore. With influx of entrepreneurs and expats who want to live and work in the city-state, demand on real estate – especially affordable ones – remains high.

Chinatown, Singapore

Now, buying a property requires plenty of considerations. One consideration you may have to think about for a while is whether you will go for an old unit versus a brand new one.

While both have their pros and cons, in this article, we will be discussing why you would prefer to choose a new piece of property over one that has been around for several years.…

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What Impact Will Mayor Khan Have on London’s Business Rates?

Two months after he was voted in as the Labour Party’s candidate for Mayor of London, Sadiq Khan tweeted about his intentions regarding the capital’s impossibly high business rates:

Sadiq Khan tweet

Sadiq Khan set out his stall on London’s businesses early, and his pledge to be “the most pro-business Mayor London has ever had” was a cornerstone of his campaign. He spoke out about business rates and stated that, as “small businesses are the lifeblood of London’s economy…it is vital that control of business rates is devolved…in such a way that it doesn’t simply result in more cuts for London [over other parts of the UK].”

Khan’s nearest rival, Conservative MP Zac Goldsmith, also made reducing business rates a part of his “blueprint for London business.” However, many in the press chose to back the Labour candidate for his views towards SMEs, with CityAM calling Khan a genuinely pro-business candidate.”

Not even a fortnight into his mayoralty, however, and Khan is already facing pressure from the Federation of Small Businesses.…

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Careers: The Most Popular College Majors

High school seniors certainly feel the pressure when it comes time to decide upon what colleges they’ll be applying to and what majors they’ll be declaring upon receiving those acceptance letters and completing their enrollment at their chosen colleges and universities. But, as with everything else, when it comes to college majors, there are those that are certainly more popular than others and that attract the most students for a variety of reasons.

College students

If you’re on the hunt for a great college, but you’re not quite sure what major to declare yet, read through the following list of some of the most popular college majors today.…

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3 Thing That You Need To Know About Forex Market Regulations

The foreign exchange is by far the largest and most liquid financial market in the world, with an estimated $5.3 trillion traded globally on a daily basis. This is at least according to the most recent Bank for International Settlements’ (BIS) triennial survey, which evaluates markets according to their value and growth.

Forex market regulations

The size of this market has caused some issues in terms of regulation, however, as historically there has been no single global body tasked with policing the foreign exchange. Instead, individual countries have their own independent regulatory bodies, while national governments are also active in driving compliance from traders, banks and brokers alike.…

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