Two-way communication is necessary for building any healthy relationship. For business owners, open conversation is vital to understand customer needs and provide services and recommendations that solidify trust and confidence. It’s this understanding and intelligence that make good business owners even better, and make customer relationships strong.
These important conversations are probably commonplace in most in-person customer interactions, but when it comes to your marketing communications, does the conversation stop?
Often, when marketing to their contacts, business owners rely exclusively on less effective, one-way communication channels like email. But some successful businesses have begun to leverage conversational marketing to more deeply engage clients, improve loyalty and increase revenue.…Continue reading