POST CATEGORY : Information Technology

6 Tips For Setting Up A Successful Shopify Store

The coronavirus pandemic has created a surge in online retailing. If you have ever thought about starting an online business, then there has never been a better time to enter the market. And, with resources like Shopify available to guide you through the process of opening your first online store, you will have all the tools you need to be successful.

Shopify store setup

However, there is still a learning curve when it comes to using Shopify for your online store. Getting through some of the technical and administrative aspects of the process can be challenging, so it helps to have some background on how to sell on Shopify before you start.…

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Your Guide To Content as a Service

Content management systems like WordPress and Drupal are widely used to quickly create websites. They take practically all the fuss out of running a website. The content as a service CAAS framework is similar to that used by content management systems, though it’s essentially a step beyond that.

Business team using CaaS solutions

Simply put by Contentful, its a “way to label content infrastructure in a familiar X-as-a-service kind of way.” Rather than just hosting website content, content as a service works with all devices and platforms, making content easier to share through multiple avenues.

What Is Content as a Service?

Many businesses, municipalities, and organizations store valuable information on secure offsite servers in the form of cloud-based storage, meaning they have access to their intellectual property from practically any device connected to the Internet.…

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Planning to Start a Small Online Business? Here’s What You Need to Prepare

Starting a personal business is one of the most common dreams for many people nowadays. Thanks to the internet and the increased popularity of remote working, many are now able to turn this dream into a reality.

Starting a small online business

The perks of being your own boss and calling the shots make all the hard work you will have to put in to set up your business totally worth it. You no longer have to worry about sticking to someone else’s schedule, which means that you can finally have the chance to enjoy what you are doing.

If the idea seems appealing to you, but you need some help to get started, you have come to the right place.…

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How to Use Instagram Analytics Effectively to Measure Performance

You can measure your Instagram page’s success with likes and comments if you manage it for yourself. But to the owners of business accounts, it is unforgivable to use the same methods. It is necessary to publish and track the dynamics. If you buy Instagram followers (you can check out HowSociable), you need to know which post caused a resonance, and after which one Instagram user got more active.

Measuring social media post performance with Instagram analytics

There can be no successful social media marketing strategy without proper analytics. It helps you understand how successful your campaign is, measures performance, provides a lot of useful information and answers important questions.…

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6 Reasons Why Your Business Absolutely Needs SEO

Search Engine Optimization is an effective digital marketing tool that is valuable in creating a brand, building relationships, and establishing trust from potential customers. It increases the visibility and ranking of any business site when the audience searches on the internet. The main purpose of SEO is to increase web traffic to a business’ webpage. Through quality content, the site is optimized by giving a better customer experience to those who come and see the page.

Business SEO

Considering SEO a long term strategy for any business, owners will get these benefits listed below.…

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6 Tips to Improve Visitor Engagement on Your Website

Is your website’s engagement far below where you’d like it to be? Are you thinking ahead to strategies to increase engagement with your yet-to-be-constructed website?

Shocked website visitor

photo credit: Andrea Piacquadio / Pexels

In either case, you’ve got to think in practical, actionable terms. Following these six tips to increase the frequency and enthusiasm with which your website visitors interact with your domain could be just what you need to reach your goals online.

1. Put Social Sharing Buttons in Highly Visible Locations

Prominent social sharing

This is a 15-minute job that could dramatically increase website engagement all on its own. All you need to do is place social sharing buttons for Twitter, Facebook, Pinterest, and any other properties your visitors use when they’re not engaging with your site.…

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6 Ways Customer Relationship Management Software Can Benefit HR Departments

In the past, human resources departments have had a fairly clear and straightforward brief: manage recruitment, run training programs, and ensure that employees are paid on time. As the corporate world changes, however, departments that run along these lines have had to adapt.

HR meeting

“Human resources” is increasingly becoming about more than just managing employees. Managers are being called upon to drive positive changes across entire companies, such as cultivating employee happiness, streamlining the customer journey, and boosting employee efficiency.

Customer relationship software, which has traditionally been used by sales teams, can help achieve these goals. In this post, we’re going to look at how to use a CRM in your own HR department.…

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Why Is My Internet Slow? This Is What You Need to Know

In this day and age, we all have the need for online speed.

Most internet providers go to great lengths to satisfy it. Alas, every now and then things start moving at a sluggish pace. This problem has been aggravated by the Covid-19 pandemic, which has sparked a surge in at-home internet usage.

Frustrated businesswoman accessing slow Internet

To make it more complicated, there’s never a single obvious answer to the question of “why is my internet slow”. Everything from your modem/router to a sneaky neighbor is a plausible suspect. But, you don’t want to bark up the wrong tree.

Here is how to run a smart investigation and get to the bottom of the issue.…

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Userway Review: Not Effective for SMB Web Accessibility?

Life is definitely not easy for small business owners today. Massive international corporations like Amazon and Walmart are swallowing small businesses whole. Markets are changing constantly, forcing you to be constantly on your toes; and you’re operating with a small staff and a low budget.

Userway logo

On top of that, SMBs now have to overcome the challenge of web accessibility.

Web accessibility is becoming a more public issue today, thanks partly to disability activists who have begun sending lawyer demand letters to businesses with non-accessible sites, and partly to some headline cases like the recent Supreme Court ruling against Domino’s Pizza.…

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What Qualities Should A Top Software Developer Have?

If your business is in need of specialised software, this isn’t something to do ‘in-house’, rather you require a top software developer who can handle the entire project from initial concept to checking for bugs.

Of course, there are many software developers out there, all claiming to offer a second-to-none service, so it can be challenging to choose one, and with that in mind, we decided to list some of the qualities that a leading software developer would have.

1. Dependability

It is, of course, crucial that the hardware and software can come together, and that means setting a project deadline, which the developer agrees to meet.…

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