POST CATEGORY : Management

7 Ways to Attract New Customers to Your Startup

If you’re a business owner, you know how hard it is to attract new customers to your startup. Owning a business almost always means a rocky start. What’s more, if we know that almost 90 percent of startups fail within the first five years in business, we’re much more aware of the urgency of building a solid base of customers.

Meeting with new customer

With years in the industry, and as a successful business owner, I decided to share a few tips on how you can attract customers to your startup and scale your business effortlessly.

1. Offer discounts and promotions to new customers

The generation that now holds the biggest shopping power, Millennials, runs on deals and offers.…

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Choosing a New Location for Your Business? Here’s Why Missouri Should Make Your List

As a business owner, you’re no stranger to risk. There’s risk involved in all major decisions, including those related to business expansion and relocation. That’s why it’s important to plan ahead and consider the options and resources available before you select a new location.

Kansas City, Missouri

Kansas City, Missouri – photo credit: Jotoya / Pixabay

Despite Missouri’s natural beauty and diverse culture, people in other states tend to view it as a “flyover state.” In reality, Missouri is more than its agricultural industry or the St. Louis Gateway Arch. It’s an attractive state for entrepreneurs and leaders who are choosing a location for a business expansion or relocation.…

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7 Tips to Plan a Successful Event

Planning a successful event takes months of preparation, a lot of dedication, and a willingness to remain flexible to make sure that you’re equipped to deal with any pitfalls along the way.

Business event

photo credit: Stefan Lorentz / Pexels

Planning an event is no small feat – you’ll need to draft the first plan, set a budget, assemble a dedicated team, and negotiate with vendors. But you’ll also need to anticipate any problems that may arise and make sure that you have a backup plan for each.

Use these seven expert tips to plan and organize an event to ensure that yours is a success.…

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Tips for Starting a Successful Business

Recent years have seen a big surge in the number of people starting their own businesses, with countless individuals deciding to be their own bosses, putting their own ideas, visions, and dreams into practice and sharing new products and services with the world.

Starting a successful business

There are plenty of different benefits to starting a new small business, but there are also drawbacks. Statistically speaking, the majority of startups do unfortunately fail, with many struggling to survive longer than a few years.

There are lots of possible explanations for this. Some startups fail due to a lack of experience on the part of their founders, while others fail due to a lack of preparedness, or when those involved don’t know how to react adequately to unforeseen challenges.…

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Is Your Salon Outdated? How to Know and What to Do to Fix It

Have you been looking around your salon feeling uninspired, or do you have a sudden urge to change your layout or add in new decor to spice up the space? If so, your salon may be outdated, which means it’s not suiting your current goals, growth or the look and feel you want for your space.

Retro salon

Source: Everett Collection

If your salon is outdated, don’t panic. There are both quick fixes and long-term plans that you can set into motion to help update your salon and give it the look you would like.

It’s critical to make sure that your salon looks clean, organized and modern as an outdated salon may cost you clients.…

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3 Green Changes Small Businesses Can Make

It can seem like green initiatives, and changes are best left to much larger, better-funded enterprises when you are a relatively small fish, but that could not be further from the truth. All it takes is the will to make a difference and, importantly, knowledge of how and where you can best maximize your impact.

Small business goes green

There are myriad ways for small businesses to make green changes and maximize their green impact. Below are three such changes that you, as a small business owner, can make today.

Green Banking

Small businesses can feel that, because of their small size, their greening and other efforts to make a positive environmental impact will amount to drops in the bucket.…

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Why You Should Outsource eCommerce Order Fulfillment

As an e-store owner, you know the deal does not end with the customer paying for the item. You have to take care of the shipping, packaging, inventory management, handling returns, and such. That’s just the beginning of the entire process.

Ecommerce order fulfillment

You have to make sure product delivery is handled perfectly, so you get good reviews, then repeat business, improving your bottom line. It’s a pretty complicated process that involves managing and coordinating shipment and transportation of the items to the end consumer.

Here is an outline of the benefits you get when you outsource eCommerce order fulfillment.

Helps you avoid long-term lease agreements

If you choose to keep your order fulfillment in-house, it means you enter some long-term lease agreements and other commitments so that you get space for your inventory.…

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5 Professional Development Ideas for Small Businesses

No one is born exceptional at their job, nor is there a shortcut to success. Every brilliant leader spent years honing their skills, and businesses do not become empires overnight.

Professional development

In a constantly evolving market that is becoming increasingly competitive, the key to achieving your goals is through professional development. It does not only enhance your current skills and keep you up-to-date on industry trends. It also allows you to gain a clearer perspective of the business landscape, enabling you to create a more effective strategy and come out ahead of your competitors.

Here are four professional development ideas that every small business should consider.…

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How to Keep Scams from Hurting Your Business

At even the best of times, it can be challenging to be a business owner. Unstable supply chains, unreliable employees and, yes, pandemics can throw a big wrench into things. The last thing you need is a scammer showing up and trying to take advantage.

Business owner managing his buiness

Photo by Monkey Business Images, courtesy of www.shutterstock.com

Unfortunately, scammers are everywhere. That’s why it’s so important for you to know how to identify them and stop them from affecting your bottom line.

Whether they come by phone, email or even in-person, you can stop scammers in their tracks by knowing the following:

Phone/Text Scams

We’ve all gotten them: calls or texts from phone numbers that look familiar.…

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The 3 Little Known Tips To Help You Grow Your Contractor Business

Whatever the type of contractor business you have, it is essential to always be growing. Plumbers, HVAC technicians and electricians usually work for themselves and have trouble growing the business while also getting the work done.

Electrician working on a business premise electrical equipment

The problem with this is that you aren’t running a business but rather making a job for yourself. Though it’s nice not having a boss, you are essentially slaving away. The way to go is to grow the business so it can be an actual business.

There are a few things that you can do to grow the business so you can focus on the work getting done.…

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