POST CATEGORY : Research & Development

The Art of Surveys: 5 Signs Yours Are Lacking

Your company recently sent out a survey to your customers. You got little to no response, and the responses you did get felt forced or dishonest. Why could this be?

Customer surveys

Like any business, you want happy, engaged, and returning customers. You want to know the product or service that you offer is worth their money and that they’ll come back again, and hopefully make a referral to their friends and loved ones.

There are many survey services to choose from, from Google to Pollfish, and even survey monkey. While both Google and Survey Monkey are widely used, there are Surveymonkey audience alternatives out there.…

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How to Evaluate New Business Opportunities With SEO

Shopify recently launched ‘Exchange’, a marketplace that allows owners of eCommerce businesses to buy and sell their stores. One of the key components of buying a business is evaluating if the opportunity exists to turn it around so that you could recover your investment and make a profit on your purchase. Perhaps you already own a string of businesses in the industry that the seller is operating in – this gives you the leverage to make use of your existing customer base to drive traffic and revenue.

Opportunity evaluation

In a majority of the other cases though, the true business opportunity lies with identifying ineffective marketing strategies deployed by the former owner that you could fix to trigger growth.…

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At Your Fingertips: Conducting Industry Research Like a Pro Without a Lot of Dough

You might think that to become an expert in your industry it will take years of experience and a deep wallet to fund all the research that you need access to in order to drill down into the details and form a solid opinion.

Chemist doing industry research

Taking a look through the detailed data available at Money Morning for example, you can quickly get an idea that conducting research and staying ahead of the competition by spotting trends and openings, doesn’t have to set you back a small fortune.

Here is a look at how to go about conducting industry research like a pro, without spending loads of dough.…

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3D Printed Lattice: Breaking New Ground in Product Design

3D printers and their products are gaining increasing amounts of attention for their use in both education and innovative design. While you can quickly create some fun objects with a 3D printer, many of the groundbreaking products are being produced using what is called lattice structuring.

3D printed object

A lattice structure is a web-like, or honeycombed, design that has several design benefits. It can be created to be flexible or rigid. It can also withstand a high degree of pressure, is waterproof, lightweight, and has a high durability factor. Here are just a few of the ways that the 3D printed lattice is making new inroads in product design.…

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How Business Consulting Services Can Help Your Business to Grow

Business consulting services can help organizations make a fresh start if they’re floundering, chart a course for success if they’re just starting out or grow to new heights if they’re doing well and looking to grow wisely. This type of service has become more important for a number of businesses in the wake of the recent economic downturn that forced many enterprises to cut costs drastically just to stay afloat.

How Business Consulting Services Can Help Your Business to Grow

Investing in business advisory consulting may seem counterintuitive for a business trying to keep costs down, but the return on the investment can be substantial and long lasting, and more than worth the initial expenditure in the end.…

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