Why Should a CEO Care About Employer Brand?

CEOs have many things to occupy their attention. There’s share price, growth, profit levels, competitors and new product development. Why should they add Employer Brand to their list? Isn’t it just another fad? Perhaps they remember the noise around CSR a few years ago that has now become a faint whisper? Will the same happen to the term Employer Brand?

Employer branding

To decide its value, it might be useful to explore the impact of being seen as a great employer with a strong Employer Brand.


The economy seems to be improving almost daily. After the last few recessionary years, it may be tempting for a company to think that it can recruit great people instantly.…

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Choosing the Best Website Hosting for a Personal or Community site

Ever noticed how most of the advice you receive online about choosing a web hosting plan focuses on business customers? There’s no end to the number of articles or blogs out there giving us tips on how to pick hosting that helps us to make money and serve our customers.

Web hosting

But what if we don’t have customers? What if we’re not in the business of making money at all, but instead want to launch a new website dedicated to something we’re passionate about, like a hobby or special area of knowledge? What if the only goal for our website is to keep members of our community, local sports team or church group informed about what’s going on?…

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On-Trend Buildings from Shipping Containers

One of the most ideal locations in the United States for purchasing shipping containers is in the Pacific Northwest, which is known for being the setting for the popular “Twilight” movies and books. Fans of the series, based on the novels of author Stephanie Meyers, may remember the opening scene in the third film of the “Twilight: Eclipse,” in which errant Forks, WA student Riley Biers (Xavier Samuel), haplessly exits a bar, only to be taunted, by a (literal) pushy supernatural force, who edges him onto a rainy, dark, wooden pier. Situated on that and many other docks are cargo ships that transport many of the shipping containers for sale.…

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Could Your Small Business be Acting Faster?

Small business startups know all-too-well the value of minutes and seconds in matters of money. Making a sale or sealing a contract often requires precise timing in getting the gears turning. The hard part is knowing when to start and at which r.p.m. each one should be set. Enterprises large and small spend considerable amounts of time looking over data and coordinating team member efforts before they act on the information learned therein.

Serious business meeting

Information. It’s what’s necessary for successful company actions. The faster you get it, the quicker you can make the decisions that make money. It’s no wonder small business have a reputation for being sleepless beings bent on sharing the experience with the team.…

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How Safe is your Company from Losing Credibility?

Carmakers that need to recall defective vehicles lose credibility. Multinational banks busted for bribing foreign officials lose credibility. And brand name designers busted for running sweatshops in third world countries lose credibility. People thinking of buying that product or using that service prefer to look elsewhere.

Thumb up for being credible

There is nothing more damaging to a company than loss of credibility. It’s more than a loss of face from bad press, it also loss of valuable market share. For large companies, it could mean millions in loss. For small to medium companies, it could mean struggling to stay in business. And for startups, it’s often the kiss of death.…

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Today’s Top Tech Careers: Tips for Becoming Microsoft Certified

One of the most well-recognized certifications today is the Microsoft cert. A Microsoft Certified Professional (MCP) credential qualifies you to work on Windows Networks, but it’s not necessarily the easiest certification out there. It tests your knowledge of a particular operating system, usually the most recent rollout, while preparing you for higher-level certifications. Here’s how to get started and some tips that will help you succeed.

Microsoft Certified Professional certificate

Do you want to work in the Windows environment?

The Microsoft certification is for those who want to work in a Microsoft environment. While it might seem obvious, a lot of IT professionals are moving to the Apple/mac world, or have little interest in working on PCs.…

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Picnic and Barbecue Planning Pointers for Businesses on a Budget

Company picnics boost morale and show appreciation for the work your employees do. They also show a commitment to your staff. At the same time, they can be expensive. Many employees don’t realize the cost involved in hosting an event, with the biggest costs being food and entertainment. Here’s how to have a BBQ event that won’t break the corporate bank account.

Company picnic

Get Organized

Start with an inventory of everything you need. This is also a great time to make a budget for your party. Set a dollar amount that you cannot exceed. Then, write down categories like “food,” and “party favors,” and “beverages,” and “invitations,” and “raffle items.” Write down at least 3 ideal venues where you’d like to hold the event.…

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Showing Your Human Side: Why Blogging Makes Busy Lawyers

It’s unfortunate, but the majority of the people you interact with on a daily basis don’t think you’re human. They think you’re a creature from some far away, incomprehensible, planet filled with lawyers that speak their own language and don’t understand the problems of real people. Deep down inside, you probably already know this to some degree. But, it doesn’t have to be this way. You are human, and you can show potential clients that you really do care. How? Through a blog.

Blog post publishing

Beware SEO Services

One thing you’ll figure out very quickly is that, when you start a blog, everyone suddenly becomes an SEO expert.…

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Three Levels of Prevention for Safe File Sharing

Although there is no doubt that data sharing is valuable in business, an important way to connect with partners and build up rapport with customers, it’s also a risky business for an organization if not protected. Usually, problems arise due to not understanding the dangers associated with file sharing resulting in intentionally or unintentionally flaunting company regulations.

File sharing

Understanding the Dangers of File Sharing

The popularity of file sharing is easy to understand. We are all hardwired to be social mammals and passing along information, collaborating with others, and connecting with peers internally and business associates, partners and customers externally comes naturally to us.…

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Four Ways to Increase Your Chances of Success with Your Restaurant

Opening a restaurant can be a great experience and lucrative as well, but like any other business, there is risk involved. If you are contemplating starting a restaurant, there are a great many things you can do to improve your chances of success. The following are four ideas.

Restaurant business

Different type of cuisine

You don’t necessarily need to open a restaurant with a type of food that no one has ever experienced before, but it needs to be different from other restaurants in the neighborhood. In a small town, it could be a cuisine that is commonly found across the nation, but there is nothing available to locals.…

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